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Update price change for Nov 1 update (#3289)
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deploy-manage/deploy/elastic-cloud/azure-marketplace-pricing.md

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The pricing in Azure Marketplace defines how on-demand usage and prepaid fees get converted from ECUs and discounts into the local currency in which you transact on Azure Marketplace.
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We will be updating the pricing plan for {{ecloud}} on Azure Marketplace effective January 1st, 2024. This update will affect customers paying in non-USD currencies.
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We will be updating the pricing plan for {{ecloud}} on Azure Marketplace effective November 1st, 2025. This update will affect customers paying in CHF, DKK, EUR, GBP, or SEK.
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In the past, we had updated the pricing plan for {{ecloud}} on Azure Marketplace effective January 1st, 2024. This update had affected customers paying in non-USD currencies.
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## Why we’re making these changes [ec_why_were_making_these_changes]
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The pricing plan update enables us to align with market trends and adapt to changing economic conditions, ensuring that we continue delivering the highest standard of service.
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## Who is affected in November 2025 [ec_who_is_affected-nov-2025]
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These price changes will apply to customers who are currently paying for Azure Marketplace services CHF, DKK, EUR, GBP, or SEK. If you are paying in USD or any other currency, your pricing and billing will remain unchanged.
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Note that if you are using a private plan, your price is not affected.
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| Currency | Price | Elastic Billing Units for Azure† |
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| --- | --- | --- |
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| CHF | 0.9 | CHF 0.09 per 1000 units |
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| DKK | 7.1 | 0.74 kr. per 1000 units |
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| EUR | 0.9 | €0.09 per 1000 units |
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| GBP | 0.8 | £0.08 per 1000 units |
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| SEK | 10.6 | 1,06 kr. per 1000 units |
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| TWD | 32.7 | NT$3.27 per 1000 units |
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## Who is affected [ec_who_is_affected]
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## Who was affected in January 2024 [ec_who_is_affected]
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These pricing changes will apply to customers who are currently paying for Azure Marketplace services in non-USD currencies. If you are paying in USD, your pricing and billing will remain unchanged.
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These pricing changes have applied to customers who were currently paying for Azure Marketplace services in non-USD currencies. If you are paying in USD, your pricing and billing will remain unchanged.
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| Currency | Price | Elastic Billing Units for Azure† |
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| --- | --- | --- |
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† used to avoid rounding issues: at list price, 1 ECU corresponds to 10,000 Elastic Billing Units for Azure
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## How the changes will affect you [ec_how_the_changes_will_affect_you]
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## How the changes affect you [ec_how_the_changes_will_affect_you]
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For customers paying in non-USD currencies, any future prepaid fees, or on-demand usage after the plan change will be charged at the new currency exchange rate. The applicable rate will be clearly displayed on the Azure Marketplace listing page, allowing you to stay informed about the pricing adjustments. You will receive an email from Azure Marketplace once the plan change is in effect.
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For customers paying in non-USD currencies, any future prepaid fees, or on-demand usage after the plan/price change are charged at the new currency exchange rate. The applicable rate is clearly displayed on the Azure Marketplace listing page, allowing you to stay informed about the pricing adjustments.
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## Our commitment to you [ec_our_commitment_to_you]

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