Use variables

Author: leemthompo

get-started/introduction.md

@@ -1,10 +1,10 @@
 ---
 mapped_pages:
   - https://www.elastic.co/guide/en/elasticsearch/reference/current/elasticsearch-intro-what-is-es.html
-navigation_title: "Elasticsearch and Kibana"
+navigation_title: "{{ess}} and {{kib}}"
 ---
 
-# Elasticsearch and Kibana [introduction]
+# {{ess}} and {{kib}} [introduction]
 
 ## What is {{es}}?
 
@@ -56,10 +56,10 @@ The {{stack}} is used for a wide and growing range of use cases. Here are a few
 - **Semantic search**: Understand the intent and contextual meaning behind search queries using tools like synonyms, dense vector embeddings, and learned sparse query-document expansion.
 - **Hybrid search**: Combine full-text search with vector search using state-of-the-art ranking algorithms.
 - **Build search experiences**: Add hybrid search capabilities to apps or websites, or build enterprise search engines over your organization’s internal data sources.
-- **Retrieval augmented generation (RAG)**: Use Elasticsearch as a retrieval engine to supplement generative AI models with more relevant, up-to-date, or proprietary data for a range of use cases.
+- **Retrieval augmented generation (RAG)**: Use {{ess}} as a retrieval engine to supplement generative AI models with more relevant, up-to-date, or proprietary data for a range of use cases.
 - **Geospatial search**: Search for locations and calculate spatial relationships using geospatial queries.
 
-This is just a sample of search, observability, and security use cases enabled by Elasticsearch. Refer to Elastic [customer success stories](https://www.elastic.co/customers/success-stories) for concrete examples across a range of industries.
+This is just a sample of search, observability, and security use cases enabled by {{ess}}. Refer to Elastic [customer success stories](https://www.elastic.co/customers/success-stories) for concrete examples across a range of industries.
 
 % TODO: cleanup these links, consolidate with Explore and analyze
 

get-started/versioning-availability.md

@@ -6,7 +6,7 @@ navigation_title: Versioning and availability
 
 ## Elastic Stack versioning
 
-Elasticsearch and the core components of the Elastic Stack use a semantic versioning scheme. This scheme consists of three numbers separated by periods in the form `X.Y.Z`, for example: `9.0.0`.
+{{ess}} and the core components of the Elastic Stack use a semantic versioning scheme. This scheme consists of three numbers separated by periods in the form `X.Y.Z`, for example: `9.0.0`.
 
 Each number represents a specific level of change:
 
@@ -30,7 +30,7 @@ Elastic products and features have different availability states across deployme
 Features may have different availability states between:
 
 - Elastic Stack versions (for example, 9.0, 9.1)
-- Serverless projects (Security, Elasticsearch, Observability)
+- Serverless projects (Security, {{ess}}, Observability)
 - Deployment types (and versions)
   - [Elastic Cloud Hosted](/deploy-manage/deploy/elastic-cloud/cloud-hosted.md)
   - [Elastic Cloud Serverless](/deploy-manage/deploy/elastic-cloud/serverless.md)