Edit Elasticsearch getting started landing page

Author: lcawl

solutions/search/get-started.md

@@ -5,28 +5,55 @@ mapped_pages:
 applies_to:
   stack:
   serverless:
+    elasticsearch: all
 products:
   - id: elasticsearch
   - id: cloud-serverless
+navigation_title: Get started
 ---
 
-# Get started
+# Get started with {{es}}
 
-## Core implementation decisions
+New to {{es}}? Start building a search experience by setting up your first deployment, refining your search goals, and adding data.
 
-% TODO add diagram
+:::{note}
+If you're looking for an introduction to the {{stack}} or the {{es}} product, go to [](/get-started/index.md) or [](/manage-data/data-store.md).
+:::
 
-Building a search experience with {{es}} requires a number of fundamental implementation decisions:
+:::::{stepper}
+::::{step} Choose your deployment type
 
-1. [**Deployment**](/deploy-manage/index.md): Where will you run Elastic?
-1. [**Ingestion**](ingest-for-search.md): What tools will you use to get your content into {{es}}?
-1. [**Search approaches**](search-approaches.md): What search techniques and algorithms will you use to find relevant results?
-1. **Implementation tools**: How will you write queries and interact with {{es}}?
-   - Which programming language client matches your application?
-   - Which API endpoints and [query language(s)](querying-for-search.md) will you use to express your search logic?
+Elastic provides several self-managed or Elastic-managed options.
+For simplicity and speed, try out [{{es-serverless}}](/solutions/search/serverless-elasticsearch-get-started.md) or [run {{es}} locally](/solutions/search/run-elasticsearch-locally.md).
+Check out the full list of [deployment types](/deploy-manage/deploy.md#choosing-your-deployment-type) to learn more.
+::::
 
-Each decision builds on the previous ones, offering flexibility to mix and match approaches based on your needs.
+::::{step} Identify your search goals
 
-::::{tip}
-Already have an {{es}} deployment? You can get started with our hands-on [quick start tutorials](api-quickstarts.md), or check out our [Python notebooks](https://github.com/elastic/elasticsearch-labs/tree/main/notebooks#readme).
-::::
+You can choose multiple [search approaches](search-approaches.md) (for example, full-text and semantic search) depending on your use case.
+Each approach affects your options for storing and querying your data.
+
+:::{tip}
+If you want to ingest your data first and transform or reindex it as needed later, you can skip to the next step.
+:::
+::::
+::::{{step}} Ingest your data
+
+To learn about adding data, go to [](/solutions/search/ingest-for-search.md).
+For a broader overview of ingestion options, go to [](/manage-data/ingest.md).
+
+If you're planning to perform vector or semantic [AI-powered search](/solutions/search/ai-search/ai-search.md), the approach that requires the least configuration involves adding `semantic_text` fields when you ingest your data.
+Try it out with [](/solutions/search/get-started/semantic-search.md).
+
+:::{tip}
+If you're not ready to add your own data, you can use [sample data](/manage-data/ingest/sample-data.md) or create small data sets when you follow the [quickstarts](/solutions/search/get-started/quickstarts.md).
+:::
+::::
+
+::::{{step}} Get started with your use case
+
+Not sure where to start exploring or which features may be relevant for you?
+View our [quickstarts](/solutions/search/get-started/quickstarts.md), which help you complete a core task so you can get up and running.
+For example, to learn about using clients to integrate with {{es}} in your application, check out [](/solutions/search/get-started/keyword-search-python.md).
+::::
+:::::