fixing image and other issues

Author: georgewallace

serverless/images/individual-role.png

@@ -6,6 +6,8 @@
 
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+{serverless-full} projects are fully managed and automatically scaled by Elastic. You have the option of {es}, {observability}, or {security} for your project. 
+
 To manage a project:
 
 . Navigate to https://cloud.elastic.co/[cloud.elastic.co].