diff --git a/rest_framework/negotiation.py b/rest_framework/negotiation.py
index b4bbfa1f54..95ec70bb82 100644
--- a/rest_framework/negotiation.py
+++ b/rest_framework/negotiation.py
@@ -2,7 +2,6 @@
 Content negotiation deals with selecting an appropriate renderer given the
 incoming request.  Typically this will be based on the request's Accept header.
 """
-from django.http import Http404
 
 from rest_framework import exceptions
 from rest_framework.settings import api_settings
@@ -85,7 +84,10 @@ def filter_renderers(self, renderers, format):
         renderers = [renderer for renderer in renderers
                      if renderer.format == format]
         if not renderers:
-            raise Http404
+            raise exceptions.NotAcceptable(
+                detail="Could not satisfy the request format suffix or query.",
+                available_renderers=renderers
+            )
         return renderers
 
     def get_accept_list(self, request):
diff --git a/tests/test_negotiation.py b/tests/test_negotiation.py
index 089a86c624..fdb85e95c7 100644
--- a/tests/test_negotiation.py
+++ b/tests/test_negotiation.py
@@ -1,7 +1,7 @@
 import pytest
-from django.http import Http404
 from django.test import TestCase
 
+from rest_framework.exceptions import NotAcceptable
 from rest_framework.negotiation import (
     BaseContentNegotiation, DefaultContentNegotiation
 )
@@ -81,7 +81,7 @@ def test_raise_error_if_no_suitable_renderers_found(self):
         class MockRenderer:
             format = 'xml'
         renderers = [MockRenderer()]
-        with pytest.raises(Http404):
+        with pytest.raises(NotAcceptable):
             self.negotiator.filter_renderers(renderers, format='json')