Summary
You do not follow correct semver specifications for v1.10 which can cause all kinds of trouble with standardized deployment tools like Helm or Ansible.
You should either switch to rc naming as you did for v1.9 or use correct semver specification like v.1.10-alpha.5.
To summarize:
| Platform |
Current versioning |
Correct versioning |
| github |
v1.10-alpha5 |
v1.10-alpha.5 |
| dockerhub |
1.10a5 |
1.10-alpha.5 |