At some point recently, Qubes OS switched from "VM" terminology ("AppVM", "Template", "NetVM", etc) to more user-friendly "qube" terminology ("app qube", "template", "net qube"). These changes are summarized in the Qubes OS documentation glossary. The glossary even defines usage of the terms, in somewhat of a style guide.
I think it makes sense to keep the SDW docs aligned with the terminology used by Qubes OS in its own documentation/tools. These terms are reflected in Qubes OS itself, e.g. in the Qubes OS Global Config tool.
As far as I can tell the main point of discussion for this change was here: QubesOS/qubes-issues#1015
I'm sure @deeplow has thoughts.