Store HTML and return it using Contentful?

[GrfxGuru]

This is my first project using Contentful.
I am returning my page content from Contentful, but so far I have only been able to return either plain text or raw JSON. I want to be able to return HTML so I can add things like links to the content.

How do I do that? I looked over the types in the Contentful model and did not see the answer?

Thanks in advance, this is my last step to complete the sprint I think.

[GrfxGuru]

I may have found an answer here for anyone that's interested but it ain't pretty and seems overly complicated for such a simple thing IMO.

https://www.contentful.com/developers/docs/tutorials/general/getting-started-with-rich-text-field-type/

[GrfxGuru]

This is a follow up for anyone else looking for an easier solution.
I created a component for the location list with links e.g. '/location/dallas' and then used the following to include the component only on the 'locations' page via checking the slug. Yeah it feels a bit hacky but it beats hours of integration coding to decode rich text 👍

{data.contentfulPages.slug == 'locations' && }