diff --git a/requirements-dev-frozen.txt b/requirements-dev-frozen.txt
index e0ee3093baa450..713c8e38c4c769 100644
--- a/requirements-dev-frozen.txt
+++ b/requirements-dev-frozen.txt
@@ -192,7 +192,7 @@ sentry-ophio==1.1.3
 sentry-protos==0.2.0
 sentry-redis-tools==0.5.0
 sentry-relay==0.9.9
-sentry-sdk==2.27.0
+sentry-sdk==2.28.0
 sentry-usage-accountant==0.0.10
 simplejson==3.17.6
 six==1.16.0
diff --git a/requirements-frozen.txt b/requirements-frozen.txt
index 16bc157de5f8a0..5f1da08ca62017 100644
--- a/requirements-frozen.txt
+++ b/requirements-frozen.txt
@@ -130,7 +130,7 @@ sentry-ophio==1.1.3
 sentry-protos==0.2.0
 sentry-redis-tools==0.5.0
 sentry-relay==0.9.9
-sentry-sdk==2.27.0
+sentry-sdk==2.28.0
 sentry-usage-accountant==0.0.10
 simplejson==3.17.6
 six==1.16.0
diff --git a/src/sentry/api/endpoints/organization_event_details.py b/src/sentry/api/endpoints/organization_event_details.py
index f9045e09c68da1..eb888bb056d6ac 100644
--- a/src/sentry/api/endpoints/organization_event_details.py
+++ b/src/sentry/api/endpoints/organization_event_details.py
@@ -2,7 +2,6 @@
 from datetime import datetime, timedelta
 from typing import Any
 
-import sentry_sdk
 from rest_framework.request import Request
 from rest_framework.response import Response
 from snuba_sdk import Column, Condition, Function, Op
@@ -23,6 +22,7 @@
 from sentry.snuba.dataset import Dataset
 from sentry.snuba.query_sources import QuerySource
 from sentry.snuba.referrer import Referrer
+from sentry.utils.sdk import set_measurement
 
 VALID_AVERAGE_COLUMNS = {"span.self_time", "span.duration"}
 
@@ -39,7 +39,7 @@ def add_comparison_to_event(event, average_columns, request: Request):
             group_to_span_map[group].append(span)
 
     # Nothing to add comparisons to
-    sentry_sdk.set_measurement("query.groups", len(group_to_span_map))
+    set_measurement("query.groups", len(group_to_span_map))
     if len(group_to_span_map) == 0:
         return
 
@@ -77,7 +77,7 @@ def add_comparison_to_event(event, average_columns, request: Request):
                 ),
             )
         )
-        sentry_sdk.set_measurement("query.groups_found", len(result["data"]))
+        set_measurement("query.groups_found", len(result["data"]))
         for row in result["data"]:
             group = row["span.group"]
             for span in group_to_span_map[group]:
diff --git a/src/sentry/api/endpoints/organization_events_trace.py b/src/sentry/api/endpoints/organization_events_trace.py
index 7935b46bffe737..ab472235cfff77 100644
--- a/src/sentry/api/endpoints/organization_events_trace.py
+++ b/src/sentry/api/endpoints/organization_events_trace.py
@@ -761,7 +761,7 @@ def build_span_query(trace_id: str, spans_params: SnubaParams, query_spans: list
     # Performance improvement, snuba's parser is extremely slow when we're sending thousands of
     # span_ids here, using a `splitByChar` means that snuba will not parse the giant list of spans
     span_minimum = options.get("performance.traces.span_query_minimum_spans")
-    sentry_sdk.set_measurement("trace_view.spans.span_minimum", span_minimum)
+    set_measurement("trace_view.spans.span_minimum", span_minimum)
     sentry_sdk.set_tag("trace_view.split_by_char.optimization", len(query_spans) > span_minimum)
     if len(query_spans) > span_minimum:
         # TODO: because we're not doing an IN on a list of literals, snuba will not optimize the query with the HexInt
@@ -813,14 +813,14 @@ def augment_transactions_with_spans(
             projects.add(error["project.id"])
         ts_params = find_timestamp_params(transactions)
         time_buffer = options.get("performance.traces.span_query_timebuffer_hours")
-        sentry_sdk.set_measurement("trace_view.spans.time_buffer", time_buffer)
+        set_measurement("trace_view.spans.time_buffer", time_buffer)
         if ts_params["min"]:
             params.start = ts_params["min"] - timedelta(hours=time_buffer)
         if ts_params["max"]:
             params.end = ts_params["max"] + timedelta(hours=time_buffer)
 
         if ts_params["max"] and ts_params["min"]:
-            sentry_sdk.set_measurement(
+            set_measurement(
                 "trace_view.trace_duration", (ts_params["max"] - ts_params["min"]).total_seconds()
             )
             sentry_sdk.set_tag("trace_view.missing_timestamp_constraints", False)
@@ -899,7 +899,7 @@ def augment_transactions_with_spans(
             total_chunks = 3
         else:
             total_chunks = 4
-        sentry_sdk.set_measurement("trace_view.span_query.total_chunks", total_chunks)
+        set_measurement("trace_view.span_query.total_chunks", total_chunks)
         chunks = chunked(list_spans, (len(list_spans) // total_chunks) + 1)
         queries = [build_span_query(trace_id, spans_params, chunk) for chunk in chunks]
         results = bulk_snuba_queries(
diff --git a/src/sentry/api/utils.py b/src/sentry/api/utils.py
index f58aa1498e2a1e..56362c975cacc2 100644
--- a/src/sentry/api/utils.py
+++ b/src/sentry/api/utils.py
@@ -44,7 +44,7 @@
 from sentry.silo.base import SiloMode
 from sentry.types.region import get_local_region
 from sentry.utils.dates import parse_stats_period
-from sentry.utils.sdk import capture_exception, merge_context_into_scope
+from sentry.utils.sdk import capture_exception, merge_context_into_scope, set_measurement
 from sentry.utils.snuba import (
     DatasetSelectionError,
     QueryConnectionFailed,
@@ -454,7 +454,7 @@ def update_snuba_params_with_timestamp(
         # While possible, the majority of traces shouldn't take more than a week
         # Starting with 3d for now, but potentially something we can increase if this becomes a problem
         time_buffer = options.get("performance.traces.transaction_query_timebuffer_days")
-        sentry_sdk.set_measurement("trace_view.transactions.time_buffer", time_buffer)
+        set_measurement("trace_view.transactions.time_buffer", time_buffer)
         example_start = example_timestamp - timedelta(days=time_buffer)
         example_end = example_timestamp + timedelta(days=time_buffer)
         # If timestamp is being passed it should always overwrite the statsperiod or start & end
diff --git a/src/sentry/ingest/transaction_clusterer/rules.py b/src/sentry/ingest/transaction_clusterer/rules.py
index ee3612079a952c..32f3ce0853db87 100644
--- a/src/sentry/ingest/transaction_clusterer/rules.py
+++ b/src/sentry/ingest/transaction_clusterer/rules.py
@@ -9,6 +9,7 @@
 from sentry.ingest.transaction_clusterer.rule_validator import RuleValidator
 from sentry.models.project import Project
 from sentry.utils import metrics
+from sentry.utils.sdk import set_measurement
 
 from .base import ReplacementRule
 
@@ -145,7 +146,7 @@ def _trim_rules(self, rules: RuleSet) -> RuleSet:
         sorted_rules = [rule for rule in sorted_rules if rule[1] >= last_seen_deadline]
 
         if self.MERGE_MAX_RULES < len(rules):
-            sentry_sdk.set_measurement("discarded_rules", len(rules) - self.MERGE_MAX_RULES)
+            set_measurement("discarded_rules", len(rules) - self.MERGE_MAX_RULES)
             sentry_sdk.Scope.get_isolation_scope().set_context(
                 "clustering_rules_max",
                 {
diff --git a/src/sentry/models/release.py b/src/sentry/models/release.py
index f6e32329b9135f..c4b4ff9d36a10e 100644
--- a/src/sentry/models/release.py
+++ b/src/sentry/models/release.py
@@ -45,6 +45,7 @@
 from sentry.utils.db import atomic_transaction
 from sentry.utils.hashlib import hash_values, md5_text
 from sentry.utils.numbers import validate_bigint
+from sentry.utils.sdk import set_measurement
 
 logger = logging.getLogger(__name__)
 
@@ -644,7 +645,7 @@ def set_commits(self, commit_list):
         This will clear any existing commit log and replace it with the given
         commits.
         """
-        sentry_sdk.set_measurement("release.set_commits", len(commit_list))
+        set_measurement("release.set_commits", len(commit_list))
         from sentry.models.releases.set_commits import set_commits
 
         set_commits(self, commit_list)
diff --git a/src/sentry/profiles/utils.py b/src/sentry/profiles/utils.py
index 5e30d7568e8e38..50daa02e0d8767 100644
--- a/src/sentry/profiles/utils.py
+++ b/src/sentry/profiles/utils.py
@@ -114,7 +114,7 @@ def get_from_profiling_service(
         with sentry_sdk.start_span(op="json.dumps"):
             data = json.dumps(json_data).encode("utf-8")
 
-        set_measurement("payload.size", len(data), unit="byte")
+        set_measurement("payload.size", len(data))
         if metric:
             metric_name, metric_tags = metric
             metrics.distribution(metric_name, len(data), tags=metric_tags)
diff --git a/src/sentry/snuba/rpc_dataset_common.py b/src/sentry/snuba/rpc_dataset_common.py
index a0f72f1df24ea7..8356eea764151d 100644
--- a/src/sentry/snuba/rpc_dataset_common.py
+++ b/src/sentry/snuba/rpc_dataset_common.py
@@ -31,6 +31,7 @@
 from sentry.search.events.fields import get_function_alias
 from sentry.search.events.types import SAMPLING_MODES, EventsMeta, SnubaData, SnubaParams
 from sentry.utils import json, snuba_rpc
+from sentry.utils.sdk import set_measurement
 from sentry.utils.snuba import process_value
 
 logger = logging.getLogger("sentry.snuba.spans_rpc")
@@ -313,9 +314,7 @@ def process_table_response(
             assert len(column_value.results) == len(column_value.reliabilities), Exception(
                 "Length of rpc results do not match length of rpc reliabilities"
             )
-        sentry_sdk.set_measurement(
-            f"SearchResolver.result_size.{attribute}", len(column_value.results)
-        )
+        set_measurement(f"SearchResolver.result_size.{attribute}", len(column_value.results))
 
         while len(final_data) < len(column_value.results):
             final_data.append({})
@@ -333,7 +332,7 @@ def process_table_response(
                 final_confidence[index][attribute] = CONFIDENCES.get(
                     column_value.reliabilities[index], None
                 )
-    sentry_sdk.set_measurement("SearchResolver.result_size.final_data", len(final_data))
+    set_measurement("SearchResolver.result_size.final_data", len(final_data))
 
     if debug:
         final_meta["query"] = json.loads(MessageToJson(table_request.rpc_request))
diff --git a/src/sentry/utils/sdk.py b/src/sentry/utils/sdk.py
index 278cffd88af1f9..df3a127d6bdd32 100644
--- a/src/sentry/utils/sdk.py
+++ b/src/sentry/utils/sdk.py
@@ -695,11 +695,11 @@ def parse_org_slug(x: Organization | RpcOrganization | str) -> str:
     )
 
 
-def set_measurement(measurement_name, value, unit=None):
+def set_measurement(measurement_name, value):
     try:
         transaction = sentry_sdk.Scope.get_current_scope().transaction
         if transaction is not None:
-            transaction.set_measurement(measurement_name, value, unit)
+            transaction.set_data(measurement_name, value)
     except Exception:
         pass