Misc README cleanup

Author: rtomayko

README.md

@@ -20,8 +20,6 @@ The backup utilities implement a number of advanced capabilities for backup
 hosts, built on top of the backup and restore features already included in
 GitHub Enterprise.
 
-These advanced features include:
-
  - Complete GitHub Enterprise backup and recovery system via two simple utilities:<br>
    `ghe-backup` and `ghe-restore`.
  - Online backups. The GitHub appliance need not be put in maintenance mode for
@@ -62,11 +60,10 @@ and growth over time.
 For online and incremental backup support, the GitHub Enterprise instance must
 be running version 11.10.342 or above.
 
-Earlier versions are supported by the backup utilities, but online and
-incremental backups are not supported. We strongly recommend upgrading to the
-latest release if you're running a version prior to 11.10.342. Visit
-https://enterprise.github.com to [download the most recent GitHub Enterprise
-version][5].
+Earlier versions are supported, but online and incremental backups are not
+supported. We strongly recommend upgrading to the latest release if you're
+running a version prior to 11.10.342. Visit [enterprise.github.com][5] to
+download the most recent GitHub Enterprise version.
 
 ### Getting started
 
@@ -98,8 +95,7 @@ After the initial backup, use the following commands:
    along with full snapshots of all other pertinent data stores.
  - The `ghe-restore` command restores snapshots to the same or separate GitHub
    Enterprise appliance. If you are restoring to a separate appliance, follow
-   the steps in 
-   [Migrating GitHub Enterprise](https://enterprise.github.com/help/articles/migrating-github-enterprise).
+   the steps in [Migrating GitHub Enterprise][10].
 
 ##### Example backup and restore usage
 
@@ -231,3 +227,4 @@ site setup or recovery, please contact our [Enterprise support team][7] instead.
 [7]: https://enterprise.github.com/support/
 [8]: https://enterprise.github.com/help/articles/backing-up-enterprise-data
 [9]: https://enterprise.github.com/help/articles/restoring-enterprise-data
+[10]: https://enterprise.github.com/help/articles/migrating-github-enterprise