diff --git a/src/events/components/experiments/experiments.ts b/src/events/components/experiments/experiments.ts
index f354817f6ad7..b1da9440f624 100644
--- a/src/events/components/experiments/experiments.ts
+++ b/src/events/components/experiments/experiments.ts
@@ -21,10 +21,10 @@ export const EXPERIMENTS = {
   ai_search_experiment: {
     key: 'ai_search_experiment',
     isActive: true, // Set to false when the experiment is over
-    percentOfUsersToGetExperiment: 0, // 30% of users will get the experiment
+    percentOfUsersToGetExperiment: 30, // 30% of users will get the experiment
     includeVariationInContext: true, // All events will include the `experiment_variation` of the `ai_search_experiment`
     limitToLanguages: ['en'], // Only users with the `en` language will be included in the experiment
-    alwaysShowForStaff: false, // When set to true, staff will always see the experiment (determined by the `staffonly` cookie)
+    alwaysShowForStaff: true, // When set to true, staff will always see the experiment (determined by the `staffonly` cookie)
     turnOnWithURLParam: 'ai_search', /// When the query param `?feature=ai_search` is set, the experiment will be enabled
   },
   /*  Add new experiments here, example: