people act, add why powerful reason/example

Author: mlinksva

_articles/starting-a-project.md

@@ -24,7 +24,7 @@ So you're thinking about getting started with open source? Congratulations! The
 
 When a project is open source, that means **anybody is free to view, use, modify, and distribute your project for any purpose.** These permissions are enforced through [an open source license](https://opensource.org/licenses).
 
-Open source is powerful because it lowers the barriers to adoption and collaboration, allowing projects to spread and improve quickly.
+Open source is powerful because it lowers the barriers to adoption and collaboration, allowing people to spread and improve projects quickly. Also because it gives users a potential to control their own computing, relative to closed source. For example, a business using open source software has the option to hire someone to make custom improvements to the software, rather than relying exclusively on a closed source vendor's product decisions.
 
 _Free software_ refers to the same set of projects as _open source_. Sometimes you'll also see [these terms](https://en.wikipedia.org/wiki/Free_and_open-source_software) combined as "free and open soruce software" (FOSS) or "free, libre, and open source software" (FLOSS). _Free_ and _libre_ refer to freedom, [not price](#does-open-source-mean-free-of-charge).