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[GitHub stars](https://help.github.com/articles/about-stars/) can also help provide a baseline measure of popularity. While GitHub stars don't necessarily correlate to downloads and usage, they can tell you how many people are taking notice of your work.
You may also want to [track discoverability in specific places](https://opensource.com/business/16/6/pirate-metrics): for example, Google PageRank, referral traffic from your project's website, or referrals from other open source projects or websites.
People are finding your project on this wild and crazy thing we call the internet. Ideally, when they see your project, they'll feel compelled to do something. The second question you'll want to ask is: _are people using this project?_
Each package manager may use a slightly different definition of "download", and downloads do not necessarily correlate to installs or use, but it provides some baseline for comparison. Try using [Libraries.io](https://libraries.io/) to track usage statistics across many popular package managers.
If your project is on GitHub, navigate again to the "Traffic" page. You can use the [clone graph](https://github.com/blog/1873-clone-graphs) to see how many times your project has been cloned on a given day, broken down by total clones and unique cloners.
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People are finding your project and they're using it. The next question you'll want to ask yourself is: _are people contributing back to this project?_
It's never too early to start thinking about contributors. Without other people pitching in, you risk putting yourself into an unhealthy situation where your project is _popular_ (many people use it) but not _supported_ (not enough maintainer time to meet demand).
Retention also requires an [inflow of new contributors](http://blog.abigailcabunoc.com/increasing-developer-engagement-at-mozilla-science-learning-advocacy#contributor-pathways_2), as previously active contributors will eventually move on to other things.
***Total contributor count and number of commits per contributor:**Tells you how many contributors you have, and who's more or less active. On GitHub, you can view this under "Graphs"-> "Contributors." Right now, this graph only counts contributors who have committed to the default branch of the repository.
***First time, casual, and repeat contributors:**Helps you track whether you're getting new contributors, and whether they come back. (Casual contributors are contributors with a low number of commits. Whether that's one commit, less than five commits, or something else is up to you.) Without new contributors, your project's community can become stagnant.
***Number of _opened_ issues and _opened_pull requests:**Opened issues means somebody cares enough about your project to open an issue. If that number increases over time, it suggests people are interested in your project.
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Finally, you'll want to close the loop by making sure your project's maintainers are able to handle the volume of contributions received. The last question you'll want to ask yourself is: _am I (or are we) responding to our community?_
[Research from Mozilla](https://docs.google.com/presentation/d/1hsJLv1ieSqtXBzd5YZusY-mB8e1VJzaeOmh8Q4VeMio/edit#slide=id.g43d857af8_0177) suggests that maintainer responsiveness is a critical factor in encouraging repeat contributions.
Consider tracking how long it takes for you (or another maintainer) to respond to contributions, whether an issue or a pull request. Responding doesn't require taking action. It can be as simple as saying: _"Thanks for your submission! I'll review this within the next week."_
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