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@@ -16,12 +16,12 @@ Data, when used wisely, can help you make better decisions as an open source mai
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With more information, you can:
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- Understand how users respond to a new feature
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- Figure out where new users come from
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- Identify, and decide whether to support, an outlier use case or functionality
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- Quantify your project's popularity
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- Understand how your project is used
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- Raise money through sponsorships and grants
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* Understand how users respond to a new feature
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* Figure out where new users come from
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* Identify, and decide whether to support, an outlier use case or functionality
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* Quantify your project's popularity
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* Understand how your project is used
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* Raise money through sponsorships and grants
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For example, [Homebrew](https://github.com/Homebrew/brew/blob/bbed7246bc5c5b7acb8c1d427d10b43e090dfd39/docs/Analytics.md) finds that Google Analytics helps them prioritize work:
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If your project is hosted on GitHub, [you can view](https://help.github.com/articles/about-repository-graphs/#traffic) how many people land on your project and where they come from. From your project's page, click "Insights", then "Traffic". On this page, you can see:
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-**Total page views:** Tells you how many times your project was viewed
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***Total page views:** Tells you how many times your project was viewed
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-**Total unique visitors:** Tells you how many people viewed your project
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***Total unique visitors:** Tells you how many people viewed your project
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-**Referring sites:** Tells you where visitors came from. This metric can help you figure out where to reach your audience and whether your promotion efforts are working.
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***Referring sites:** Tells you where visitors came from. This metric can help you figure out where to reach your audience and whether your promotion efforts are working.
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-**Popular content:** Tells you where visitors go on your project, broken down by page views and unique visitors.
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***Popular content:** Tells you where visitors go on your project, broken down by page views and unique visitors.
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[GitHub stars](https://help.github.com/articles/about-stars/) can also help provide a baseline measure of popularity. While GitHub stars don't necessarily correlate to downloads and usage, they can tell you how many people are taking notice of your work.
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If usage is low compared to the number of people discovering your project, there are two issues to consider. Either:
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- Your project isn't successfully converting your audience, or
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- You're attracting the wrong audience
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* Your project isn't successfully converting your audience, or
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* You're attracting the wrong audience
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For example, if your project lands on the front page of Hacker News, you'll probably see a spike in discovery (traffic), but a lower conversion rate, because you're reaching everyone on Hacker News. If your Ruby project is featured at a Ruby conference, however, you're more likely to see a high conversion rate from a targeted audience.
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Examples of community metrics that you may want to regularly track include:
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-**Total contributor count and number of commits per contributor:** Tells you how many contributors you have, and who's more or less active. On GitHub, you can view this under "Insights" -> "Contributors." Right now, this graph only counts contributors who have committed to the default branch of the repository.
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***Total contributor count and number of commits per contributor:** Tells you how many contributors you have, and who's more or less active. On GitHub, you can view this under "Insights" -> "Contributors." Right now, this graph only counts contributors who have committed to the default branch of the repository.
-**First time, casual, and repeat contributors:** Helps you track whether you're getting new contributors, and whether they come back. (Casual contributors are contributors with a low number of commits. Whether that's one commit, less than five commits, or something else is up to you.) Without new contributors, your project's community can become stagnant.
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***First time, casual, and repeat contributors:** Helps you track whether you're getting new contributors, and whether they come back. (Casual contributors are contributors with a low number of commits. Whether that's one commit, less than five commits, or something else is up to you.) Without new contributors, your project's community can become stagnant.
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-**Number of open issues and open pull requests:** If these numbers get too high, you might need help with issue triaging and code reviews.
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***Number of open issues and open pull requests:** If these numbers get too high, you might need help with issue triaging and code reviews.
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-**Number of _opened_ issues and _opened_ pull requests:** Opened issues means somebody cares enough about your project to open an issue. If that number increases over time, it suggests people are interested in your project.
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***Number of _opened_ issues and _opened_ pull requests:** Opened issues means somebody cares enough about your project to open an issue. If that number increases over time, it suggests people are interested in your project.
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-**Types of contributions:** For example, commits, fixing typos or bugs, or commenting on an issue.
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***Types of contributions:** For example, commits, fixing typos or bugs, or commenting on an issue.
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