theritualco.in/about.html at main · gitika-yadav/theritualco.in · GitHub

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<!DOCTYPE html>
<html lang="en">
<head>
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    <meta charset="UTF-8" />
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    <title>About – The Ritual Co</title>
    <meta name="description" content="Discover The Ritual Co's origin, values, and India's first capsule-shaped silicone dumbbells. A pastel fitness startup reimagining movement as a daily ritual." />

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    <link rel="canonical" href="https://theritualco.in/about">
</head>

<body>
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        <div class="page-wrapper">

            <main class="about-wrap">
                <!-- HERO -->
                <header class="about-hero">
                    <div class="about-hero__copy">
                        <h1>Because movement is a ritual.</h1>
                        <p class="lede">
                            The Ritual Co. designs fitness tools that feel as good as they look—soft, strong, and unapologetically minimal.
                            We’re building India’s first capsule-shaped silicone dumbbells so your workout can live beautifully in your space.
                        </p>
                        <div class="hero-cta">
                            <a class="btn" href="/#waitlist">Join the waitlist</a>
                            <a class="link" href="/products/capsule-dumbbell">See capsule dumbbells</a>
                        </div>
                    </div>
                    <picture class="about-hero__img">
                        <img src="/images/capsule-dumbbell.jpg" alt="Capsule-shaped silicone dumbbells in pastel tones" loading="lazy" width="720" height="540"/>
                    </picture>
                </header>

                <!-- 3 PILLARS -->
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                    <article class="card">
                        <h3>Ergonomic by design</h3>
                        <p>Soft-touch silicone, balanced core, and ~35&nbsp;mm grip for a secure, comfortable hold.</p>
                    </article>
                    <article class="card">
                        <h3>Minimal, pastel aesthetic</h3>
                        <p>Neutral, calming tones that integrate with your home—no loud logos, no clutter.</p>
                    </article>
                    <article class="card">
                        <h3>Made to last</h3>
                        <p>Durable coating over a cast-iron core; gentle on floors and easy to care for.</p>
                    </article>
                </section>

                <!-- STORY -->
                <section class="story">
                    <div class="story__text">
                        <h2>Our story</h2>
                        <p>
                            We started with a simple problem: gym gear was either too harsh or too plain. We wanted
                            equipment that would invite you to move—tools that match your space, your rhythm, and your mood.
                        </p>
                        <p>
                            The result is a collection that blends form and function: capsule-shaped dumbbells with a silk-matte finish,
                            designed for intentional movement at home.
                        </p>
                        <blockquote>
                            “I wanted fitness tools that don’t just sit in a corner—but inspire you to show up.”
                            <span class="sig">— Gitika Yadav, Founder</span>
                        </blockquote>
                    </div>
                    <picture class="story__img">
                        <img src="/images/banner.png" alt="Pastel fitness aesthetic: capsule dumbbells styled at home" loading="lazy" width="720" height="520"/>
                    </picture>
                </section>

                <!-- VALUES (ICONS/EMOJIS OPTIONAL) -->
                <section class="values">
                    <h2>What we believe</h2>
                    <ul class="values__grid">
                        <li>
                            <h4>Movement, not punishment</h4>
                            <p>Gentle progress > all-out intensity. Consistency builds strength.</p>
                        </li>
                        <li>
                            <h4>Sustainability in practice</h4>
                            <p>Long-lasting designs, low-waste packaging, and mindful manufacturing partners.</p>
                        </li>
                        <li>
                            <h4>Design that calms</h4>
                            <p>Soft pastels and clean lines—tools that reduce visual noise and encourage flow.</p>
                        </li>
                        <li>
                            <h4>Strength for all</h4>
                            <p>Form-first weights that feel safe for beginners and empowering for everyone.</p>
                        </li>
                    </ul>
                </section>

                <!-- MATERIALS / SPECS STRIP -->
                <section class="specs">
                    <div class="spec">
                        <span class="k">Core</span>
                        <span class="v">Cast iron</span>
                    </div>
                    <div class="spec">
                        <span class="k">Coating</span>
                        <span class="v">Skin-safe silicone</span>
                    </div>
                    <div class="spec">
                        <span class="k">Weights</span>
                        <span class="v">1 kg & 2 kg</span>
                    </div>
                    <div class="spec">
                        <span class="k">Grip</span>
                        <span class="v">~35 mm</span>
                    </div>
                    <div class="spec">
                        <span class="k">Colours</span>
                        <span class="v">Peach, Grey</span>
                    </div>
                </section>

                <!-- TIMELINE / MILESTONES -->
                <section class="timeline">
                    <h2>The journey</h2>
                    <ol class="steps">
                        <li><strong>2024:</strong> Sketching, ergonomics testing, and pastel palette exploration.</li>
                        <li><strong>2025 H1:</strong> Prototype rounds & community feedback from early supporters.</li>
                        <li><strong>2025 H2:</strong> Final tooling, launch prep & waitlist priority drop.</li>
                    </ol>
                </section>

<!--                &lt;!&ndash; SOFT SOCIAL PROOF (OPTIONAL LOGOS) &ndash;&gt;-->
<!--                <section class="press">-->
<!--                    <p class="caption">As seen or featured with our founder</p>-->
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                <!-- CTA -->
                <section class="cta">
                    <h2>Build your ritual</h2>
                    <p>Get first access to capsule dumbbells and new colour drops.</p>
                    <a class="btn" href="/#waitlist">Join the waitlist</a>
                </section>
        </main>
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