docs: Add comprehensive business context for golf course enrichment

Created /business-context/ documentation capturing Links Choice B2B
business model, service offerings, customer segmentation, and
enrichment requirements.

Key additions:
- Company profile: Processing advantage (80% look-new recycling)
- Service offerings by course tier (Tier 1-4 classification)
- ICP: Tier 2 Premium Private CC (sweet spot)
- Qualification scoring: 10-point system
- Decision hierarchy: Authority mapping by service type
- Data priorities: Water hazards (anthropics#1), range size, tier
- Enhanced LLM prompt template: 7 required sections

Transforms enrichment from contact discovery to opportunity qualification.

🤖 Generated with Claude Code
Co-Authored-By: Claude <[email protected]>

Author: Steve McMillian

business-context/README.md

@@ -0,0 +1,174 @@
+# Links Choice Business Context
+
+**Last Updated:** October 31, 2025
+**Purpose:** Business intelligence foundation for AI-powered golf course outreach
+
+---
+
+## 30,000 Foot Overview
+
+### Who We Are
+
+**Links Choice** is a B2B golf ball processing company with a **world-class competitive advantage**: We're the only company that can remove original clear coat and reapply it, making 80% of recycled golf balls look brand new.
+
+**Operating Structure:**
+- **Links Choice** (B2B) - Primary focus, this outreach program
+- **Golf Ball Nut** (B2C) - Consumer channel, future AI agent opportunity
+- Both operate under one federal ID
+
+**Core Competency:** Golf ball processing
+- Recycling golf balls (remove/recoat clear coat)
+- Refinishing golf balls (full recoat, rebrand)
+- Service work for companies that can't refinish
+
+---
+
+## What We Sell (Green Grass Channel)
+
+### High-End Courses (Country Clubs, Resorts)
+
+1. **Purchase Practice Balls** - Pay them for balls they'd throw away
+2. **Protective Coating Service** - Extend practice ball life another season
+3. **Ball Retrieval Service** - Harvest balls from water hazards
+4. **Maintenance Ball Purchase** - Buy balls collected by grounds crews
+5. **Subscription Practice Program** - Swap premium range balls 2x/year
+
+### Low-End Courses (Daily-Fee, Municipal)
+
+1. **Retrieval Services** - Get balls from their water hazards
+2. **Discounted Range Balls** - 50% off new ball pricing
+3. **Trade Programs** - Retrieved balls = credit toward our range balls
+4. **Resell Packages** - Counter balls, packaged product
+5. **One-Stop Shop** - Practice balls + Pride/Champ accessories (tees, brushes)
+
+### All Courses
+
+1. **Outing Packages** - Ball + accessory bundles for corporate events
+
+---
+
+## Our Competitive Advantage
+
+### Processing Technology
+**No one else in the world can do what we do:**
+
+- Remove original clear coat without damaging ball
+- Reapply professional-grade clear coat
+- Result: 80% of recycled balls look brand new
+- Fallback: If recycling fails, refinish high-end models or convert to practice balls
+
+### Business Model Benefits
+- **For High-End Courses:** Turn waste into revenue, better quality range balls
+- **For Low-End Courses:** 50% cost savings on practice balls
+- **For Links Choice:** Multiple revenue streams per customer (not one-time sale)
+
+---
+
+## Why This Matters for Outreach
+
+### Current Gap
+The existing enrichment workflow (v1) captures:
+- ✅ Contact names, emails, LinkedIn
+- ✅ Course ownership, recent projects
+- ❌ **Opportunity qualification data**
+
+### What We Need to Add
+To qualify leads properly, we need:
+
+1. **Water Hazards** - Retrieval opportunity size (ponds, lakes, ball accumulation spots)
+2. **Course Tier** - Determines which service offering fits (pricing, rounds/year)
+3. **Practice Facilities** - Range size, ball quality, current supplier
+4. **Buying Signals** - Waste mentions, cost complaints, upcoming projects
+5. **Decision Authority** - Who approves contracts vs who influences vs who uses
+
+---
+
+## Documentation Structure
+
+```
+business-context/
+├── README.md (you are here)          # Start here, 30,000ft view
+├── v1_current_state.md               # Snapshot of today's understanding
+│
+├── company-profile/
+│   ├── links-choice-overview.md      # B2B business details
+│   ├── golf-ball-nut-overview.md     # B2C (future AI work)
+│   ├── core-competencies.md          # Processing advantage
+│   └── tech-stack.md                 # Systems we use
+│
+├── service-offerings/
+│   ├── high-end-courses.md           # CC/Resort service menu
+│   ├── low-end-courses.md            # Daily-fee/Municipal menu
+│   ├── all-courses.md                # Universal offerings
+│   └── pricing-strategy.md           # How we price
+│
+├── customer-segmentation/
+│   ├── ideal-customer-profile.md     # What = great fit
+│   ├── course-tiers.md               # High vs low criteria
+│   ├── qualification-criteria.md     # Data = qualified lead
+│   └── disqualification-rules.md     # When to skip
+│
+├── buyer-personas/
+│   ├── general-manager.md            # Contract approval
+│   ├── superintendent.md             # Maintenance, retrieval
+│   ├── director-of-golf.md           # Range quality, pro shop
+│   └── decision-hierarchy.md         # Authority by service
+│
+├── sales-process/
+│   ├── entry-points.md               # Ways to start relationship
+│   ├── typical-journey.md            # First service → expand
+│   ├── objection-handling.md         # Common pushback
+│   └── success-metrics.md            # What = qualified opp
+│
+└── enrichment-requirements/
+    ├── data-priorities.md            # What to collect (priority order)
+    ├── workflow-mapping.md           # Business needs → LLM prompts
+    └── changelog.md                  # Track changes
+
+```
+
+---
+
+## Version Control Strategy
+
+**Philosophy:** Keep it simple, avoid confusion
+
+- **README.md** - Always current, "start here" doc
+- **v1_current_state.md** - Snapshot of initial understanding (Oct 31, 2025)
+- **Individual files** - Living documents, update as we learn
+- **changelog.md** - Track major changes with dates
+- **No v2, v3, v4 files** - Update in place, use git for history
+
+### When You Learn Something New
+1. Update the relevant file
+2. Add entry to `enrichment-requirements/changelog.md`
+3. DON'T create new version files
+
+---
+
+## Quick Reference
+
+**Start Here:**
+- New to Links Choice? → Read this file, then `company-profile/links-choice-overview.md`
+- Building enrichment workflow? → `enrichment-requirements/workflow-mapping.md`
+- Qualifying a lead? → `customer-segmentation/qualification-criteria.md`
+- Talking to a contact? → `buyer-personas/[role].md`
+
+**Key Files:**
+- Service menu: `service-offerings/` folder
+- Who buys what: `buyer-personas/decision-hierarchy.md`
+- What data to collect: `enrichment-requirements/data-priorities.md`
+
+---
+
+## Next Steps
+
+After documenting business context:
+1. Enhance LLM discovery prompt with qualification fields
+2. Update enrichment schema for opportunity data
+3. Test on 3 courses to validate we're capturing the RIGHT data
+4. Iterate based on what we learn
+
+---
+
+**Current Status:** ✅ Foundation complete, ready for workflow enhancement