diff --git a/src/google/adk/cli/cli_deploy.py b/src/google/adk/cli/cli_deploy.py
index 4888b2958..3bc2f0699 100644
--- a/src/google/adk/cli/cli_deploy.py
+++ b/src/google/adk/cli/cli_deploy.py
@@ -131,6 +131,7 @@ def to_cloud_run(
     artifact_service_uri: Optional[str] = None,
     memory_service_uri: Optional[str] = None,
     a2a: bool = False,
+    extra_gcloud_args: Optional[tuple[str, ...]] = None,
 ):
   """Deploys an agent to Google Cloud Run.
 
@@ -224,26 +225,48 @@ def to_cloud_run(
     click.echo('Deploying to Cloud Run...')
     region_options = ['--region', region] if region else []
     project = _resolve_project(project)
-    subprocess.run(
-        [
-            'gcloud',
-            'run',
-            'deploy',
-            service_name,
-            '--source',
-            temp_folder,
-            '--project',
-            project,
-            *region_options,
-            '--port',
-            str(port),
-            '--verbosity',
-            log_level.lower() if log_level else verbosity,
-            '--labels',
-            'created-by=adk',
-        ],
-        check=True,
-    )
+
+    # Build the command with extra gcloud args
+    gcloud_cmd = [
+        'gcloud',
+        'run',
+        'deploy',
+        service_name,
+        '--source',
+        temp_folder,
+        '--project',
+        project,
+        *region_options,
+        '--port',
+        str(port),
+        '--verbosity',
+        log_level.lower() if log_level else verbosity,
+    ]
+
+    # Handle labels specially - merge user labels with ADK label
+    user_labels = []
+    extra_args_without_labels = []
+
+    if extra_gcloud_args:
+      for arg in extra_gcloud_args:
+        if arg.startswith('--labels='):
+          # Extract user-provided labels
+          user_labels_value = arg[9:]  # Remove '--labels=' prefix
+          user_labels.append(user_labels_value)
+        else:
+          extra_args_without_labels.append(arg)
+
+    # Combine ADK label with user labels
+    all_labels = ['created-by=adk']
+    all_labels.extend(user_labels)
+    labels_arg = ','.join(all_labels)
+
+    gcloud_cmd.extend(['--labels', labels_arg])
+
+    # Add any remaining extra passthrough args
+    gcloud_cmd.extend(extra_args_without_labels)
+
+    subprocess.run(gcloud_cmd, check=True)
   finally:
     click.echo(f'Cleaning up the temp folder: {temp_folder}')
     shutil.rmtree(temp_folder)
diff --git a/src/google/adk/cli/cli_tools_click.py b/src/google/adk/cli/cli_tools_click.py
index 3000edf78..3645a059b 100644
--- a/src/google/adk/cli/cli_tools_click.py
+++ b/src/google/adk/cli/cli_tools_click.py
@@ -858,7 +858,13 @@ def cli_api_server(
   server.run()
 
 
-@deploy.command("cloud_run")
+@deploy.command(
+    "cloud_run",
+    context_settings={
+        "allow_extra_args": True,
+        "allow_interspersed_args": False,
+    },
+)
 @click.option(
     "--project",
     type=str,
@@ -971,7 +977,9 @@ def cli_api_server(
 # TODO: Add eval_storage_uri option back when evals are supported in Cloud Run.
 @adk_services_options()
 @deprecated_adk_services_options()
+@click.pass_context
 def cli_deploy_cloud_run(
+    ctx,
     agent: str,
     project: Optional[str],
     region: Optional[str],
@@ -1029,6 +1037,7 @@ def cli_deploy_cloud_run(
         artifact_service_uri=artifact_service_uri,
         memory_service_uri=memory_service_uri,
         a2a=a2a,
+        extra_gcloud_args=ctx.args,
     )
   except Exception as e:
     click.secho(f"Deploy failed: {e}", fg="red", err=True)
diff --git a/tests/unittests/cli/test_cli_tools_click_option_mismatch.py b/tests/unittests/cli/test_cli_tools_click_option_mismatch.py
index 3a01c4694..346fd421d 100644
--- a/tests/unittests/cli/test_cli_tools_click_option_mismatch.py
+++ b/tests/unittests/cli/test_cli_tools_click_option_mismatch.py
@@ -137,7 +137,7 @@ def test_adk_deploy_cloud_run():
       cloud_run_command,
       cli_deploy_cloud_run.callback,
       "deploy cloud_run",
-      ignore_params={"verbose"},
+      ignore_params={"verbose", "ctx"},
   )
 
 
diff --git a/tests/unittests/cli/utils/test_cli_tools_click.py b/tests/unittests/cli/utils/test_cli_tools_click.py
index b57097ab0..7c58e16b4 100644
--- a/tests/unittests/cli/utils/test_cli_tools_click.py
+++ b/tests/unittests/cli/utils/test_cli_tools_click.py
@@ -196,6 +196,49 @@ def _boom(*_a: Any, **_k: Any) -> None:  # noqa: D401
   assert "Deploy failed: boom" in result.output
 
 
+def test_cli_deploy_cloud_run_passthrough_args(
+    tmp_path: Path, monkeypatch: pytest.MonkeyPatch
+) -> None:
+  """Extra args should be passed through to the gcloud command."""
+  rec = _Recorder()
+  monkeypatch.setattr(cli_tools_click.cli_deploy, "to_cloud_run", rec)
+
+  agent_dir = tmp_path / "agent_passthrough"
+  agent_dir.mkdir()
+  runner = CliRunner()
+  result = runner.invoke(
+      cli_tools_click.main,
+      [
+          "deploy",
+          "cloud_run",
+          "--project",
+          "test-project",
+          "--region",
+          "us-central1",
+          str(agent_dir),
+          "--labels=test-label=test",
+          "--memory=1Gi",
+          "--cpu=1",
+      ],
+  )
+  # Print debug information if the test fails
+  if result.exit_code != 0:
+    print(f"Exit code: {result.exit_code}")
+    print(f"Output: {result.output}")
+    print(f"Exception: {result.exception}")
+
+  assert result.exit_code == 0
+  assert rec.calls, "cli_deploy.to_cloud_run must be invoked"
+
+  # Check that extra_gcloud_args were passed correctly
+  called_kwargs = rec.calls[0][1]
+  extra_args = called_kwargs.get("extra_gcloud_args")
+  assert extra_args is not None
+  assert "--labels=test-label=test" in extra_args
+  assert "--memory=1Gi" in extra_args
+  assert "--cpu=1" in extra_args
+
+
 # cli deploy agent_engine
 def test_cli_deploy_agent_engine_success(
     tmp_path: Path, monkeypatch: pytest.MonkeyPatch