How can I reduce the carryover (a.k.a ad-stocking) of marketing channels to almost zero?

[AruunnAnanda]

Hi there,

I would like to build a model where the carryover (a.k.a ad-stocking) of marketing channel is almost zero.

I basically want to build a model which has only saturation and no ad-stocking. How can I achieve it in Google LMMM?

Thanks!