diff --git a/source/plugin/Assets/GoogleMobileAds/Common/InsightTimer.cs b/source/plugin/Assets/GoogleMobileAds/Common/InsightTimer.cs
new file mode 100644
index 000000000..7d7af84d8
--- /dev/null
+++ b/source/plugin/Assets/GoogleMobileAds/Common/InsightTimer.cs
@@ -0,0 +1,46 @@
+using System;
+using System.Diagnostics;
+using UnityEngine;
+
+namespace GoogleMobileAds.Common
+{
+    /// <summary>
+    /// A helper class to time an operation and emit an insight with the duration.
+    /// </summary>
+    public class InsightTimer
+    {
+        private Insight _insight;
+        private Stopwatch _stopwatch;
+
+        /// <summary>
+        /// Creates an instance of InsightTimer and starts timing.
+        /// </summary>
+        /// <param name="insight">The insight to emit when End() is called.</param>
+        public InsightTimer(Insight insight)
+        {
+            _insight = insight;
+            if (_insight.Tracing == null)
+            {
+                _insight.Tracing = new Insight.TracingActivity();
+            }
+            _insight.Tracing.HasEnded = false;
+            _stopwatch = new Stopwatch();
+            _stopwatch.Start();
+        }
+
+        /// <summary>
+        /// Stops the timer, calculates the duration, and emits the insight.
+        /// </summary>
+        public void End()
+        {
+            if (_insight == null || _insight.Tracing == null || _insight.Tracing.HasEnded)
+            {
+                return;
+            }
+            _stopwatch.Stop();
+            _insight.Tracing.DurationMillis = _stopwatch.ElapsedMilliseconds;
+            _insight.Tracing.HasEnded = true;
+            InsightsEmitter.Instance.Emit(_insight);
+        }
+    }
+}
diff --git a/source/plugin/Assets/GoogleMobileAds/Platforms/Android/MobileAdsClient.cs b/source/plugin/Assets/GoogleMobileAds/Platforms/Android/MobileAdsClient.cs
index d5b177a92..056bb848a 100644
--- a/source/plugin/Assets/GoogleMobileAds/Platforms/Android/MobileAdsClient.cs
+++ b/source/plugin/Assets/GoogleMobileAds/Platforms/Android/MobileAdsClient.cs
@@ -32,6 +32,7 @@ public class MobileAdsClient : AndroidJavaProxy, IMobileAdsClient
         private readonly IInsightsEmitter _insightsEmitter = InsightsEmitter.Instance;
         private readonly ITracer _tracer;
         private Action<IInitializationStatusClient> _initCompleteAction;
+        private InsightTimer _initializationInsightTimer;
 
         private MobileAdsClient() : base(Utils.OnInitializationCompleteListenerClassName) {
             _mobileAdsClass = new AndroidJavaClass(Utils.UnityMobileAdsClassName);
@@ -51,6 +52,10 @@ public void Initialize(Action<IInitializationStatusClient> initCompleteAction)
           using (_tracer.StartTrace("MobileAdsClient.Initialize"))
           {
             _initCompleteAction = initCompleteAction;
+            _initializationInsightTimer = new InsightTimer(new Insight()
+            {
+                Name = Insight.CuiName.SdkInitialized
+            });
 
             Task.Run(() => {
               using (_tracer.StartTrace("AttachCurrentThread"))
@@ -71,10 +76,6 @@ public void Initialize(Action<IInitializationStatusClient> initCompleteAction)
               }
             });
           }
-          _insightsEmitter.Emit(new Insight()
-          {
-              Name = Insight.CuiName.SdkInitialized
-          });
         }
 
         public void SetApplicationVolume(float volume)
@@ -175,6 +176,10 @@ public Version GetSDKVersion()
 
         public void onInitializationComplete(AndroidJavaObject initStatus)
         {
+          if (_initializationInsightTimer != null)
+          {
+              _initializationInsightTimer.End();
+          }
           if (_initCompleteAction != null) {
             IInitializationStatusClient statusClient = new InitializationStatusClient(initStatus);
             _initCompleteAction(statusClient);