diff --git a/runtime/marshal_urlencode.go b/runtime/marshal_urlencode.go
new file mode 100644
index 00000000000..8de188a4cc9
--- /dev/null
+++ b/runtime/marshal_urlencode.go
@@ -0,0 +1,62 @@
+package runtime
+
+import (
+	"fmt"
+	"io"
+	"net/url"
+
+	"github.com/grpc-ecosystem/grpc-gateway/v2/utilities"
+	"google.golang.org/protobuf/proto"
+)
+
+type UrlEncodedDecoder struct {
+	r io.Reader
+}
+
+func NewUrlEncodedDecoder(r io.Reader) Decoder {
+	return &UrlEncodedDecoder{r: r}
+}
+
+func (u *UrlEncodedDecoder) Decode(v interface{}) error {
+	msg, ok := v.(proto.Message)
+	if !ok {
+		return fmt.Errorf("not proto message")
+	}
+
+	formData, err := io.ReadAll(u.r)
+	if err != nil {
+		return err
+	}
+
+	values, err := url.ParseQuery(string(formData))
+	if err != nil {
+		return err
+	}
+
+	filter := &utilities.DoubleArray{}
+
+	err = PopulateQueryParameters(msg, values, filter)
+	if err != nil {
+		return err
+	}
+
+	return nil
+}
+
+type UrlEncodeMarshal struct {
+	Marshaler
+}
+
+// ContentType means the content type of the response
+func (u *UrlEncodeMarshal) ContentType(_ interface{}) string {
+	return "application/json"
+}
+
+func (u *UrlEncodeMarshal) Marshal(v interface{}) ([]byte, error) {
+	return u.Marshaler.Marshal(v)
+}
+
+// NewDecoder indicates how to decode the request
+func (u *UrlEncodeMarshal) NewDecoder(r io.Reader) Decoder {
+	return NewUrlEncodedDecoder(r)
+}
diff --git a/runtime/marshal_urlencode_test.go b/runtime/marshal_urlencode_test.go
new file mode 100644
index 00000000000..4aaeeed6c36
--- /dev/null
+++ b/runtime/marshal_urlencode_test.go
@@ -0,0 +1,150 @@
+package runtime
+
+import (
+	"bytes"
+	"net/http"
+	"net/url"
+	"strings"
+	"testing"
+
+	"github.com/grpc-ecosystem/grpc-gateway/v2/runtime/internal/examplepb"
+	"google.golang.org/protobuf/proto"
+)
+
+func TestUrlEncodedDecoder_Decode(t *testing.T) {
+	tests := []struct {
+		name    string
+		values  url.Values
+		want    proto.Message
+		wantErr bool
+	}{
+		{
+			name: "simple form fields",
+			values: url.Values{
+				"single_nested.name":   {"test"},
+				"single_nested.amount": {"42"},
+			},
+			want: &examplepb.ABitOfEverything{
+				SingleNested: &examplepb.ABitOfEverything_Nested{
+					Name:   "test",
+					Amount: 42,
+				},
+			},
+			wantErr: false,
+		},
+		{
+			name: "fields with special characters",
+			values: url.Values{
+				"single_nested.name":   {"Hello World!"},
+				"single_nested.amount": {"123"},
+			},
+			want: &examplepb.ABitOfEverything{
+				SingleNested: &examplepb.ABitOfEverything_Nested{
+					Name:   "Hello World!",
+					Amount: 123,
+				},
+			},
+			wantErr: false,
+		},
+		{
+			name:    "empty input",
+			values:  url.Values{},
+			want:    &examplepb.ABitOfEverything{},
+			wantErr: false,
+		},
+		{
+			name: "repeated field",
+			values: url.Values{
+				"repeated_string_value": {"one", "two", "three"},
+			},
+			want: &examplepb.ABitOfEverything{
+				RepeatedStringValue: []string{"one", "two", "three"},
+			},
+			wantErr: false,
+		},
+	}
+
+	for _, tt := range tests {
+		t.Run(tt.name, func(t *testing.T) {
+			req, err := http.NewRequest(http.MethodPost, "http://example.com", strings.NewReader(tt.values.Encode()))
+			if err != nil {
+				t.Fatalf("Failed to create request: %v", err)
+			}
+			req.Header.Set("Content-Type", "application/x-www-form-urlencoded")
+
+			decoder := NewUrlEncodedDecoder(req.Body)
+			msg := &examplepb.ABitOfEverything{}
+
+			err = decoder.Decode(msg)
+			if (err != nil) != tt.wantErr {
+				t.Errorf("UrlEncodedDecoder.Decode() error = %v, wantErr %v", err, tt.wantErr)
+				return
+			}
+
+			if !tt.wantErr && !proto.Equal(msg, tt.want) {
+				t.Errorf("UrlEncodedDecoder.Decode() = %v, want %v", msg, tt.want)
+			}
+		})
+	}
+}
+
+func TestUrlEncodedDecoder_DecodeNonProto(t *testing.T) {
+	req, err := http.NewRequest(http.MethodPost, "http://example.com", strings.NewReader(""))
+	if err != nil {
+		t.Fatalf("Failed to create request: %v", err)
+	}
+	req.Header.Set("Content-Type", "application/x-www-form-urlencoded")
+
+	decoder := NewUrlEncodedDecoder(req.Body)
+	var nonProto struct{}
+
+	err = decoder.Decode(&nonProto)
+	if err == nil {
+		t.Error("UrlEncodedDecoder.Decode() expected error for non-proto message")
+	}
+}
+
+func TestUrlEncodeMarshal_ContentType(t *testing.T) {
+	m := &UrlEncodeMarshal{}
+	if got := m.ContentType(nil); got != "application/json" {
+		t.Errorf("UrlEncodeMarshal.ContentType() = %v, want application/json", got)
+	}
+}
+
+func TestUrlEncodeMarshal_Marshal(t *testing.T) {
+	msg := &examplepb.ABitOfEverything{
+		SingleNested: &examplepb.ABitOfEverything_Nested{
+			Name:   "test",
+			Amount: 42,
+		},
+	}
+
+	marshaler := &UrlEncodeMarshal{
+		Marshaler: &JSONPb{},
+	}
+
+	got, err := marshaler.Marshal(msg)
+	if err != nil {
+		t.Fatalf("UrlEncodeMarshal.Marshal() error = %v", err)
+	}
+
+	want := []byte(`{"single_nested":{"name":"test","amount":42}}`)
+	if !bytes.Equal(got, want) {
+		t.Errorf("UrlEncodeMarshal.Marshal() = %s, want %s", got, want)
+	}
+}
+
+func TestUrlEncodeMarshal_NewDecoder(t *testing.T) {
+	m := &UrlEncodeMarshal{}
+	req, err := http.NewRequest(http.MethodPost, "http://example.com", strings.NewReader(""))
+	if err != nil {
+		t.Fatalf("Failed to create request: %v", err)
+	}
+	req.Header.Set("Content-Type", "application/x-www-form-urlencoded")
+
+	decoder := m.NewDecoder(req.Body)
+
+	if _, ok := decoder.(*UrlEncodedDecoder); !ok {
+		t.Error("UrlEncodeMarshal.NewDecoder() did not return *UrlEncodedDecoder")
+	}
+}
diff --git a/runtime/marshaler_registry.go b/runtime/marshaler_registry.go
index 07c28112c89..68b7bc54623 100644
--- a/runtime/marshaler_registry.go
+++ b/runtime/marshaler_registry.go
@@ -11,21 +11,30 @@ import (
 
 // MIMEWildcard is the fallback MIME type used for requests which do not match
 // a registered MIME type.
-const MIMEWildcard = "*"
+const (
+	MIMEWildcard   = "*"
+	MIMEUrlEncoded = "application/x-www-form-urlencoded"
+)
 
 var (
 	acceptHeader      = http.CanonicalHeaderKey("Accept")
 	contentTypeHeader = http.CanonicalHeaderKey("Content-Type")
 
-	defaultMarshaler = &HTTPBodyMarshaler{
-		Marshaler: &JSONPb{
-			MarshalOptions: protojson.MarshalOptions{
-				EmitUnpopulated: true,
-			},
-			UnmarshalOptions: protojson.UnmarshalOptions{
-				DiscardUnknown: true,
-			},
+	defaultJsonPbMarshaler = &JSONPb{
+		MarshalOptions: protojson.MarshalOptions{
+			EmitUnpopulated: true,
 		},
+		UnmarshalOptions: protojson.UnmarshalOptions{
+			DiscardUnknown: true,
+		},
+	}
+
+	defaultMarshaler = &HTTPBodyMarshaler{
+		Marshaler: defaultJsonPbMarshaler,
+	}
+
+	urlEncodedMarshaler = &UrlEncodeMarshal{
+		Marshaler: defaultJsonPbMarshaler,
 	}
 )
 
@@ -93,7 +102,8 @@ func (m marshalerRegistry) add(mime string, marshaler Marshaler) error {
 func makeMarshalerMIMERegistry() marshalerRegistry {
 	return marshalerRegistry{
 		mimeMap: map[string]Marshaler{
-			MIMEWildcard: defaultMarshaler,
+			MIMEWildcard:   defaultMarshaler,
+			MIMEUrlEncoded: urlEncodedMarshaler,
 		},
 	}
 }