ADR 030-amp-removal.md

Author: arelra

dotcom-rendering/docs/architecture/030-amp-removal.md

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+# AMP Removal
+
+## Context
+
+Google AMP is an open-source, website-publishing technology that enables you to create a website that loads almost instantly on mobile devices. AMP stands for “accelerated mobile pages.” Google created AMP so that publishers and businesses could avoid slow-loading web pages that frustrate users.
+
+The pages loaded more quickly for users on constrained devices, and Google’s search algorithm had a requirement that stories that appeared in the top stories carousel would have to be amp pages.
+
+In June 2021 an update to Google's Top Stories algorithm meant AMP was no longer needed to appear in top stories. In November 2021 Twitter phased out support for AMP.
+
+### Negatives
+
+-   Issues with maintaining and updating AMP as a separate platform from a technical perspective
+
+-   User experience impact of sign in & cookies for AMP
+
+-   Design opportunities are limited on AMP
+
+-   The website accessibility and performance improvements we make only affect web/apps
+
+-   Better user experience editorially to land on a Guardian page than an AMP page when coming via Google
+
+-   For contributions AMP is the worst performing platform between Apple News, Web and AMP
+
+More details in [Guardian and AMP](https://docs.google.com/document/d/1LLv_KFP5WVPis7KtWhJQNwZwWyJ_JuH2bDNxkAUymIU/edit?tab=t.0)
+
+## Decision
+
+We switched off AMP for a trial period between 12th August 2024 to 9th September 2024
+
+Following analysis of the trial period we switched off AMP completely on 7th January 2025.
+
+AMP code can now be deleted.
+
+More details in the [chat channel](https://mail.google.com/chat/u/0/#chat/space/AAAA5AQB80w)
+
+## Status
+
+Approved