diff --git a/ab-testing/frontend/src/lib/components/TestVariants.svelte b/ab-testing/frontend/src/lib/components/TestVariants.svelte
index de1cbb8a8d7..051b80a08b0 100644
--- a/ab-testing/frontend/src/lib/components/TestVariants.svelte
+++ b/ab-testing/frontend/src/lib/components/TestVariants.svelte
@@ -20,6 +20,7 @@
 			<li>
 				<a
 					href={`https://www.theguardian.com/ab-tests/opt/in/${testName}:${group}`}
+					target="_blank"
 				>
 					{group} ({formatter.format(
 						((1 / testGroups.length) * size) / 100,