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Update Blog “the-transformative-impact-of-generative-ai-on-telco-products”
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content/blog/the-transformative-impact-of-generative-ai-on-telco-products.md

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In February 2024, Harvard Business Review published an insightful article titled “Turn Generative AI from an Existential Threat into a Competitive Advantage[[Link](https://hbr.org/2024/01/turn-generative-ai-from-an-existential-threat-into-a-competitive-advantage)]. The article outlines three strategic approaches for integrating generative AI into business operations to secure a competitive edge:
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In February 2024, Harvard Business Review published an insightful article titled “[Turn Generative AI from an Existential Threat into a Competitive Advantage](https://hbr.org/2024/01/turn-generative-ai-from-an-existential-threat-into-a-competitive-advantage). The article outlines three strategic approaches for integrating generative AI into business operations to secure a competitive edge:
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1. **Adopting Public AI Tools:** Utilizing readily available AI technologies, like ChatGPT, offers early movers a competitive edge by enhancing efficiency and innovation. Early adoption offers a competitive edge, though the advantage may be short-lived as such tools become universally essential.
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2. **Customizing AI Tools:** Tailoring AI tools with company-specific data improves customer experiences through personalized services and interfaces. This strategy, fuelled by user feedback, advances towards more sophisticated AI applications, enhancing both customization and usability.

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