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Update Blog “from-data-centers-to-centers-of-data-navigating-the-pull-of-data-gravity”
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content/blog/from-data-centers-to-centers-of-data-navigating-the-pull-of-data-gravity.md

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title: "From Data Centers to Centers of Data: Navigating the Pull of Data Gravity"
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title: "From data centers to centers of data: Navigating the pull of data gravity"
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date: 2025-05-09T11:31:10.538Z
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author: Denis Vilfort
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authorimage: /img/denisvilfort_head_shot_2.png
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Today’s reality? **We’re generating too much data, too quickly, in too many places**. And that’s forcing us to rethink how, and where, we process it.
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**Enter: Data Gravity**
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**Enter: Data gravity**
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Data isn’t just growing—it’s anchoring itself, an effect referred to as ***data gravity***. Like a star with enough mass to pull planets into orbit, large datasets tend to attract everything around them: applications, services, even more data. And the larger the dataset, the harder—and more expensive—it becomes to move back to a centralized data center or public cloud availability zone for processing.
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**Try this:**
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***Data Mass/Processing Time = Business Value***
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***Data mass / Processing time = Business value***
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It’s not just about how much data you have—it’s about how quickly you can turn that data into decisions. And the infrastructure to support that transformation is finally here.
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In other words: **keep your fast storage clean. Let cold data go**. Make room for what matters now.
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## Data Mass/Time to process X Probability of data reuse = Business Value
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## Data Mass / Time to process X Probability of data reuse = Business value
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For most data, the probability of data reuse declines exponentially over time. Fresh data generated now has a 100% chance of data use. But the same data set 60 days from now may have fallen to only a ten percent chance of data being accessed. This is a powerful insight.
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