refactor: comprehensive copywriting

Author: chainsona

src/build-iapp/guides/debugging.md

@@ -169,7 +169,7 @@ except Exception as e:
 
 Continue improving your iApps:
 
-- **[Inputs and Outputs](/build_iapp/guides/inputs-and-outputs)** - Handle data
+- **[Inputs and Outputs](/build-iapp/guides/inputs-and-outputs)** - Handle data
   in TEE
-- **[How to Get and Decrypt Results](/build_iapp/guides/how-to-get-and-decrypt-results)** -
+- **[How to Get and Decrypt Results](/build-iapp/guides/how-to-get-and-decrypt-results)** -
   Retrieve results

src/build-iapp/guides/how-to-get-and-decrypt-results.md

@@ -309,6 +309,6 @@ Integrate result handling into your applications:
 
 ### Advanced Topics
 
-- **[DataProtector SDK](/manage_data/dataProtector)** - Complete SDK
+- **[DataProtector SDK](/manage-data/dataProtector)** - Complete SDK
   documentation
 - **[SDK Deep Dive](/deep_dive/sdk)** - Advanced result handling techniques

src/build-iapp/iapp-generator.md

@@ -9,11 +9,11 @@ description:
 # 🤖 iApp Generator
 
 **Build privacy-first applications that run in secure TEE environments.** iApp
-Generator is your complete toolkit for creating, testing, and deploying
-confidential iApps on the iExec network.
+Generator is your complete Privacy Plug & Play toolkit for creating, testing,
+and deploying reusable confidential iApps on the iExec network.
 
-Transform your ideas into production-ready privacy-preserving applications in
-minutes, not months.
+Transform your ideas into production-ready, composable privacy-preserving
+applications in minutes, not months.
 
 ## What is iApp Generator?
 
@@ -41,33 +41,33 @@ minutes, not months.
 
 Start here to understand what iApps are and how they work:
 
-- **[What Is an iApp?](/build_iapp/iapp-generator/what-is-iapp)** - Core
+- **[What Is an iApp?](/build-iapp/iapp-generator/what-is-iapp)** - Core
   concepts and TEE overview
-- **[Getting Started](/build_iapp/iapp-generator/getting-started)** - Your first
+- **[Getting Started](/build-iapp/iapp-generator/getting-started)** - Your first
   iApp in 15 minutes
-- **[Building Your iApp](/build_iapp/iapp-generator/building-your-iexec-app)** -
+- **[Building Your iApp](/build-iapp/iapp-generator/building-your-iexec-app)** -
   Complete development guide
 
 ### 2. **Master the Development Workflow**
 
 Once you've built your first iApp, level up with these practical guides:
 
-- **[Inputs and Outputs](/build_iapp/guides/inputs-and-outputs)** - Handle data
+- **[Inputs and Outputs](/build-iapp/guides/inputs-and-outputs)** - Handle data
   flow in TEE environment
-- **[Debugging Your iApp](/build_iapp/guides/debugging-your-iapp)** -
+- **[Debugging Your iApp](/build-iapp/guides/debugging-your-iapp)** -
   Troubleshoot execution issues
-- **[App Access Control and Pricing](/build_iapp/guides/orders)** - Control who
+- **[App Access Control and Pricing](/build-iapp/guides/orders)** - Control who
   can use your iApp
-- **[How to Get and Decrypt Results](/build_iapp/guides/how-to-get-and-decrypt-results)** -
+- **[How to Get and Decrypt Results](/build-iapp/guides/how-to-get-and-decrypt-results)** -
   Retrieve and use outputs
 
 ### 3. **Explore Advanced Features**
 
 Ready for production? Dive into specialized topics:
 
-- **[Using TDX (Experimental)](/build_iapp/guides/using-tdx-experimental)** -
+- **[Using TDX (Experimental)](/build-iapp/guides/using-tdx-experimental)** -
   Next-gen TEE technology
-- **[Complete Guides Overview](/build_iapp/guides)** - All development guides in
+- **[Complete Guides Overview](/build-iapp/guides)** - All development guides in
   one place
 
 ## Why Choose iApp Generator?
@@ -87,10 +87,10 @@ setup, deployment, and execution infrastructure.
 Deploy on a global network of TEE-enabled workers without managing servers or
 cloud infrastructure.
 
-### 🔧 **Complete Toolkit**
+### 🔧 **Complete Privacy Toolkit**
 
-From local development to production deployment, everything you need is included
-in one CLI tool.
+From local development to production deployment, all Privacy Plug & Play tools
+are included in one activable CLI toolkit.
 
 ## Ready to Build?
 
@@ -99,16 +99,16 @@ applications:
 
 ::: tip Quick Path
 
-1. **[Getting Started](/build_iapp/iapp-generator/getting-started)** - Build
+1. **[Getting Started](/build-iapp/iapp-generator/getting-started)** - Build
    your first iApp (15 minutes)
-2. **[Inputs and Outputs](/build_iapp/guides/inputs-and-outputs)** - Handle data
+2. **[Inputs and Outputs](/build-iapp/guides/inputs-and-outputs)** - Handle data
    properly
-3. **[Debugging](/build_iapp/guides/debugging-your-iapp)** - Fix issues quickly
-4. **[App Access Control](/build_iapp/guides/orders)** - Go to production :::
+3. **[Debugging](/build-iapp/guides/debugging-your-iapp)** - Fix issues quickly
+4. **[App Access Control](/build-iapp/guides/orders)** - Go to production :::
 
 ### Need Help?
 
-- **[Complete Guides](/build_iapp/guides)** - All development guides
+- **[Complete Guides](/build-iapp/guides)** - All development guides
 - **[iExec Discord](https://discord.com/invite/pbt9m98wnU)** - Community support
 - **[Protocol Documentation](https://protocol.docs.iex.ec)** - Technical deep
   dive

src/build-iapp/iapp-generator/building-your-iexec-app.md

@@ -167,7 +167,7 @@ securely within a **Trusted Execution Environment (TEE)**.
 
 ::: info
 
-🧪 While **TEE** iApp are base on **intel SGX** technology by default, iApp has
+🧪 While **TEE** iApp are based on **intel SGX** technology by default, iApp has
 an experimental support for **intel TDX** applications.
 
 TDX mode is enabled by setting the environment variable

src/build-iapp/what-is-iapp.md

@@ -5,14 +5,16 @@ description: Privacy-first applications that run on decentralized infrastructure
 
 # 🚀 What is an iApp?
 
-An iExec Application (iApp) is your regular application code (Python script, AI
-model, data processor, ...) that can securely process protected data (created by
+An iExec Application (iApp) brings Privacy Plug & Play to your regular
+application code (Python script, AI model, data processor, ...) enabling it to
+securely process protected data (created by
 [DataProtector](/manage-data/dataProtector)) inside a confidential computing
 environment called TEE (a Trusted Execution Environment).
 
 ## Why iApps Matter ?
 
-iApps let you process sensitive data while keeping it private and secure.
+iApps provide Privacy Plug & Play capabilities that let you process sensitive
+data while keeping it private and secure.
 
 Imagine you want to build:
 
@@ -37,8 +39,10 @@ Imagine you want to build:
   </div>
 </div>
 
-Users have this data, but they won't give it to your regular app. **With iApps,
-they will.**
+Users have this data, but they won't trust your regular app with it. **With
+Privacy Plug & Play iApps, they will.**
+
+**You gain their trust. They gain their privacy. Everyone wins.**
 
 ## Key Concepts
 
@@ -63,13 +67,12 @@ they will.**
 
 ## How it Works
 
-Your code runs in a Trusted Execution Environment (TEE), a secure area inside
-specific processors (Intel SGX/TDX chipset). Everything that happens there stays
-private and protected, even from the operating system.
+Your code runs in a Trusted Execution Environment (TEE). This secure area exists
+inside specific processors (Intel SGX/TDX chipset). Everything stays private and
+protected there, even from the operating system.
 
-An authorized user can trigger an iApp that processes someone's protected data
-inside this private environment. The data is used, but never exposed, not even
-to the person running the app.
+Authorized users trigger iApps that process protected data inside this private
+environment. Your iApp uses the data but never exposes it, not even to you.
 
 <div class="bg-[var(--vp-c-bg-soft)] rounded-[6px] p-6 mb-6">
   <div class="flex flex-col gap-3">
@@ -93,9 +96,9 @@ to the person running the app.
 </div>
 
 Your iApp can send emails, update contracts, make transactions, trigger
-notifications - anything your code needs to do with the protected data. This
-isn't about trust - it's about **cryptographic and hardware-enforced
-guarantees** that privacy is preserved within the TEE execution environment.
+notifications - anything your code needs. This isn't about trust. We provide
+**cryptographic and hardware-enforced guarantees** that preserve privacy within
+the TEE execution environment.
 
 ## Use Cases
 
@@ -143,7 +146,7 @@ be an iApp.
 
 :::
 
-::: details ⚡How fast are iApps?
+::: details ⚡ How fast are iApps?
 
 Initial task scheduling takes a few seconds (depending on the resources the
 worker download, congestion etc), then your code runs at normal speed depending
@@ -182,14 +185,14 @@ Node.js for simplified development.
     <div>📚</div>
     <div>
       Learn More - iApp Generator:
-      <a href="/build-iapp/iapp-generator">Complete DataProtector Documentation</a>
+      <a href="/build-iapp/iapp-generator">Complete iApp Generator Documentation</a>
     </div>
   </div>
   <div class="flex items-start gap-3">
     <div>🚀</div>
     <div>
       Getting Started - deploy your first iApp:
-      <a href="/build-iapp/guides/build-&-deploy-iapp">DataProtector Quick Start Guide</a>
+      <a href="/build-iapp/guides/build-&-deploy-iapp">iApp Quick Start Guide</a>
     </div>
   </div>
 </div>
@@ -199,4 +202,11 @@ Node.js for simplified development.
 ---
 
 **TL;DR**: iApps = Your code + Secure execution + User privacy + Verifiable
-results. Cloud computing, but nobody can spy on your stuff. 🔒
+results.
+
+**Cloud computing where privacy is guaranteed, not hoped for.** 🔒
+
+<div class="bg-gradient-to-r from-green-400/10 to-green-400/5 rounded-[6px] p-6 border-l-4 border-green-600 mt-6">
+  <h4 class="!mt-0 !mb-2">💪 You're Building the Future</h4>
+  <p class="!mb-0">Every iApp you create **empowers users to take control of their data** while still benefiting from powerful applications. You're not just building software—**you're building trust, privacy, and digital sovereignty for the next billion users**.</p>
+</div>

src/index.md

@@ -3,10 +3,10 @@
 layout: home
 
 hero:
-  name: 'Privacy Made Easy'
+  name: 'Privacy Plug'
   tagline:
     'Build decentralized applications that combine governance, privacy, and
-    monetization.'
+    monetization with plug-and-play privacy tools.'
   actions:
     - theme: brand
       text: Get Started
@@ -23,14 +23,14 @@ features:
   - icon: 🔐
     title: Protect & Manage Data
     details:
-      Secure your data with advanced encryption and control access while
+      Secure your data with plug-and-play encryption and access controls while
       maintaining privacy using DataProtector
     link: /manage-data/what-is-protected-data
   - icon: 🤖
     title: Build iApps
     details:
-      Create decentralized applications that run on confidential computing
-      infrastructure with our iApp Generator
+      Create decentralized privacy-first applications with plug-and-play
+      confidential computing using our iApp Generator
     link: /build-iapp/what-is-iapp
   - icon: ⚡
     title: Use iApps

src/manage-data/dataProtector/getting-started.md

@@ -3,12 +3,20 @@ title: Getting Started
 description: DataProtector getting started
 ---
 
-# Getting Started
+# Getting Started with DataProtector
 
 [![GitHub package.json version (branch)](https://img.shields.io/badge/npm-2.0.0--beta-green)](https://www.npmjs.com/package/@iexec/dataprotector)
 
+**Experience Privacy Plug & Play data protection** in minutes. DataProtector
+makes it simple to encrypt, control, and monetize your sensitive data while
+maintaining complete ownership and privacy.
+
 ## Overview
 
+DataProtector brings **Privacy Plug & Play** to data management. Instead of
+complex encryption schemes and access control systems, you get simple, powerful
+tools that **protect your data while unlocking its value**.
+
 ### Prerequisites
 
 Before getting started, ensure that you have the following installed on your

src/manage-data/what-is-protected-data.md

@@ -6,11 +6,11 @@ description: Understanding iExec's data protection mechanisms
 # ❓ What is Protected Data?
 
 Protected Data refers to any data encrypted using the **iExec Data Protector
-tool**. This end-to-end encryption solution enables users to protect, manage and
-monetize their data within the Web3 ecosystem.
+tool**. This Privacy Plug & Play encryption solution enables users to protect,
+manage and monetize their data within the Web3 ecosystem effortlessly.
 
 <div class="bg-gradient-to-r from-purple-400/10 to-purple-400/5 rounded-[6px] p-6 border-l-4 border-fuchsia-700 mb-6">
-  <p class="m-0!">Unlike standard datasets, Protected Data exposes its <span class="text-fuchsia-700 font-semibold">data types on-chain</span> (for example, indicating that it contains an email address or a photo). This allows anyone to <span class="text-fuchsia-700 font-semibold">identify entries with the corresponding types</span>.</p>
+  <p class="m-0!">Unlike standard datasets, Protected Data exposes its <span class="text-fuchsia-700 font-semibold">data types on-chain</span> (indicating email addresses or photos). This lets anyone <span class="text-fuchsia-700 font-semibold">identify entries with matching types</span>.</p>
 </div>
 
 ## Key Concepts
@@ -186,7 +186,7 @@ monetize their data within the Web3 ecosystem.
 </div>
 
 <div class="bg-gradient-to-r from-green-400/10 to-green-400/5 rounded-[6px] p-6 border-l-4 border-green-600 mb-6">
-  <p class="m-0!">Ready to protect your data? Start with our <span class="text-green-700 font-semibold">DataProtector guides</span> and learn how to secure your sensitive information while unlocking its value.</p>
+  <p class="m-0!">Ready to protect your data? Start with our <span class="text-green-700 font-semibold">DataProtector guides</span>. Learn how to secure sensitive information while unlocking its value.</p>
 </div>
 
 ## Next Steps

src/overview/quick-start.md

@@ -102,7 +102,7 @@ learning and prototyping.
 
 </CardGrid>
 
-## Next StepsAfter Exploring our Starters and Sandboxes
+## Next Steps After Exploring our Starters and Sandboxes
 
 1. **Choose Your Framework**: Start with our Next.js template or wait for
    React/Vue options