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Author: imvickykumar999

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+    <h1> Blockchain types, immutability & other features - Introduction </h1>
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+    <p> ["Welcome to the module on Blockchain features!\xa0Having understood the concepts of cryptography, hash, Merkle root, digital signatures and consensus mechanisms, you now know how\xa0blockchain is an amalgamation of all these features that provides a robust solution.In this moduleIn this module, you will explore the different types of blockchains and understand why a specific type applies to a scenario.\xa0You will also understand how blockchain leverages cryptographic hashes and consensus mechanisms to ensure immutability of data.Further, while blockchain provides the quantitative benefits of disintermediation and immutability, you will learn about the qualitative benefits of global reach\xa0and trustlessness that leads to flexibility.Next, you will learn about a crucial element that enhances trustlessness and eliminates the need for an intermediary - smart contract.Finally, we will end the module by providing you with a high-level architectural overview of the complete blockchain ecosystem.In this sessionIn this session, you will learn about the various types of blockchains in addition to the features of immutability and the qualitative features of global reach and trustlessness. The topics covered in this session areTypes of blockchainsImmutabilityBlockchain as a future promiseSession objectivesBy the end of this session, you will be able toEvaluate the applicability of different types of blockchains in a business scenarioDetermine how a blockchain ensures immutability of dataDiscuss the blockchain features of global reach and trustlessness in doing businessPrerequisitesYou should have gone through the 'Blockchain Basics'\xa0module to have a basic understanding of the key terms used in the blockchain system.\xa0People you will hear from in this sessionSubject Matter ExpertShebin John SamuelManaging Consultant, IBMShebin John Samuel has 11+ years of experience, with Global Technology organizations, in delivering innovative business solutions for Banking & Financial Services industry both in Indian and International markets. He has led transformative digital projects at the intersection of Finance and Technology while mentoring high performing consultants all along. His analytical decision making & 'Design Thinker' mindset has enabled enterprises to drive their vision successfully. He believes in the power of ecosystems and is an active follower of Blockchain technology and its use cases.\xa0<br><br>"] </p>
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+    <h1> Introduction to NFTs </h1>
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+    <p> ["NFTs have risen in popularity in recent years, and now everyone is attempting to create or trade them in order to earn a quick buck.\xa0What exactly are NFTs? It's a question that everyone is pondering as the value of digital art skyrockets. Despite the fact that NFTs have been around for a few years, it took Beeple, CryptoPunks, and Bored Ape Yacht Club to put them on the map. Adidas, Nike, Disney, McDonald's, and a slew of celebrities have all come on board with NFTs since then.\xa0\xa0Let us hear more about why we are learning about NFTs today.\xa0<br><br>", 'In the next segment,\xa0you’ll learn what an NFT is and how an NFT works.<br><br>'] </p>
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+    <h1> Introduction to Smart Contracts and Blockchain Architecture </h1>
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+    <p> ['Welcome to the session on "Smart Contracts and Architecture of Blockchain". Let us walk you through the plan for this session.\xa0In this sessionIn this session, you will learn a few basic concepts related to smart contracts and the architecture of blockchain. Broadly speaking, the topics that will be covered in this session are:Smart ContractsComponents required for deploying a Smart Contract on a blockchainBlockchain Architecture vis-à-vis Traditional Architecture\xa0For the sake of simplicity, we will be using a bitcoin blockchain as an example to explain architectural concepts. Smart Contracts are independent of bitcoin blockchain because ‘smart contract’ is a concept of its own. In this session, we’re explaining the logic behind a smart contract only. \xa0Also, if these terms sound a little alien to you right now, you need not worry. By the time you have finished this module, you would be comfortable in discussing terms like smart contracts or oracles confidently with others. This session will also enable you to differentiate between a traditional architecture from the architecture of a blockchain, and how blockchain interacts with the traditional software architecture.\xa0Guidelines for in-module questionsThe in-video and in-content questions for this module are not graded.People you will hear from in this sessionSubject Matter ExpertShebin John SamuelManaging Consultant, IBM\xa0Shebin John Samuel has 11+ years of experience, with Global Technology organizations, in delivering innovative business solutions for the Banking & Financial Services industry both in Indian and International markets. He has led transformative digital projects at the intersection of Finance and Technology, whilst mentoring high performing consultants all along. His analytical decision making & \'Design Thinker\' mindset has enabled enterprises to drive their vision successfully. He believes in the power of ecosystems and is an active follower of Blockchain technology and its use cases.\xa0<br><br>'] </p>
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+    <h1> Session Overview </h1>
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+    <p> ["Welcome to the second session on 'Blockchain Basics'. In the previous session, you learnt about the various technologies that Satoshi thought of utilising\xa0to create an ideal network. As part of this session, you will learn how those technologies were implemented to create the Bitcoin blockchain network.\xa0In this SessionIn this session, you will learn about the fundamentals of Bitcoin blockchain network. You have already learnt about the various technologies that Satoshi envisioned for the ideal network that he proposed. Now, you will see how those technologies come together and create the first blockchain network, the Bitcoin blockchain network. The topics covered in this session are:How blockchain has evolvedLayers of blockchain networkFundamentals of Bitcoin blockchain networkConsensus mechanism\xa0\xa0People you will hear from in this sessionSubject Matter ExpertShebin John SamuelManaging Consultant, IBMShebin John Samuel has 11+ years of experience, with Global Technology organizations, in delivering innovative business solutions for the Banking & Financial Services industry both in Indian and International markets. He has led transformative digital projects at the intersection of Finance and Technology while mentoring high performing consultants all along. His analytical decision making & 'Design Thinker' mindset has enabled enterprises to drive their vision successfully. He believes in the power of ecosystems and is an active follower of Blockchain technology and its use cases.<br><br>"] </p>
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+    <h1> Introduction - Content Effectiveness </h1>
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+    <p> ['Welcome to the fourth session on Content Effectiveness. In this session, you will learn how to measure the success of your content. You will be able to understand the key performance indicators and how to measure each of them.\xa0<br><br>', '\xa0People you will hear from in this sessionSubject Matter Expert\xa0Sonesh PrakashOutsourced CMO\xa0Sonesh Prakash works with startups and SMEs as an outsourced CMO, with a special focus on content marketing.\xa0Before embarking on a consulting career, Sonesh worked for nearly 10 years in B2B sales and marketing roles. His career spans industries like banking, media, corporate training, enterprise software, etc. He has worked with organisations like ICICI Bank, the Times of India, Adecco and Sage Software.<br><br>'] </p>
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+    <h1> Introduction to Content Planning </h1>
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+    <p> ['Welcome to the second session on Content Planning. In this session, you will first learn about brand identity and communication. You will also learn about buyer personas and how businesses come up with these buyer personas as a representation of their consumer base.\xa0After that, you will learn about the different types of content at your disposal and how you can plan them according to a content calendar.\xa0You will learn about all these concepts through the case of Flipkart’s content marketing strategy.<br><br>', '\xa0\xa0People you will hear from in this sessionSubject Matter Expert\xa0Sonesh PrakashOutsourced CMO\xa0Sonesh Prakash works with startups and SMEs as an outsourced CMO, with a special focus on content marketing.\xa0Before embarking on a consulting career, Sonesh worked for nearly 10 years in B2B sales and marketing roles. His career spans industries like banking, media, corporate training, enterprise software, etc. He has worked with organisations like ICICI Bank, the Times of India, Adecco and Sage Software.<br><br>'] </p>
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