diff --git a/cli/src/android/run.ts b/cli/src/android/run.ts
index f93040ec3..ed688f22d 100644
--- a/cli/src/android/run.ts
+++ b/cli/src/android/run.ts
@@ -12,9 +12,20 @@ const debug = Debug('capacitor:android:run');
 
 export async function runAndroid(
   config: Config,
-  { target: selectedTarget, flavor: selectedFlavor, forwardPorts: selectedPorts }: RunCommandOptions,
+  {
+    target: selectedTarget,
+    targetName: selectedTargetName,
+    targetNameSdkVersion: selectedTargetSdkVersion,
+    flavor: selectedFlavor,
+    forwardPorts: selectedPorts,
+  }: RunCommandOptions,
 ): Promise<void> {
-  const target = await promptForPlatformTarget(await getPlatformTargets('android'), selectedTarget);
+  const target = await promptForPlatformTarget(
+    await getPlatformTargets('android'),
+    selectedTarget ?? selectedTargetName,
+    selectedTargetSdkVersion,
+    selectedTargetName !== undefined,
+  );
 
   const runFlavor = selectedFlavor || config.android?.flavor || '';
 
diff --git a/cli/src/common.ts b/cli/src/common.ts
index 0040789b4..dbd4d629d 100644
--- a/cli/src/common.ts
+++ b/cli/src/common.ts
@@ -378,6 +378,8 @@ export interface PlatformTarget {
 export async function promptForPlatformTarget(
   targets: PlatformTarget[],
   selectedTarget?: string,
+  selectedTargetSdkVersion?: string,
+  selectByName?: boolean,
 ): Promise<PlatformTarget> {
   const { prompt } = await import('prompts');
   const validTargets = targets.filter((t) => t.id !== undefined);
@@ -405,10 +407,37 @@ export async function promptForPlatformTarget(
   }
 
   const targetID = selectedTarget.trim();
-  const target = targets.find((t) => t.id === targetID);
+  const target = targets.find((t) => {
+    if (selectByName === true) {
+      let name = t.name ?? t.model;
+      if (name) {
+        // Apple device names may have "smart quotes" in the name,
+        // strip them and replace them with the "straight" versions
+        name = name.replace(/[\u2018\u2019]/g, "'").replace(/[\u201C\u201D]/g, '"');
+      }
+
+      if (selectedTargetSdkVersion) {
+        return name === targetID && t.sdkVersion === selectedTargetSdkVersion;
+      }
+
+      return name === targetID;
+    }
+
+    return t.id === targetID;
+  });
 
   if (!target) {
-    fatal(`Invalid target ID: ${c.input(targetID)}.\n` + `Valid targets are: ${targets.map((t) => t.id).join(', ')}`);
+    if (selectByName) {
+      let invalidTargetName = targetID;
+      if (selectedTargetSdkVersion) {
+        invalidTargetName += ` [${selectedTargetSdkVersion}]`;
+      }
+      fatal(
+        `Invalid target name: ${c.input(invalidTargetName)}.\n` +
+          `Valid targets are:\n ${targets.map((t) => `${t.name ?? t.model} [${t.sdkVersion}]`).join('\n')}`,
+      );
+    }
+    fatal(`Invalid target ID: ${c.input(targetID)}.\n` + `Valid targets are:\n ${targets.map((t) => t.id).join('\n')}`);
   }
 
   return target;
diff --git a/cli/src/index.ts b/cli/src/index.ts
index 1877d143b..999fb0c1a 100644
--- a/cli/src/index.ts
+++ b/cli/src/index.ts
@@ -234,6 +234,11 @@ export function runProgram(config: Config): void {
     .option('--list', 'list targets, then quit')
     .addOption(new Option('--json').hideHelp())
     .option('--target <id>', 'use a specific target')
+    .option('--target-name <name>', 'use a specific target by name')
+    .option(
+      '--target-name-sdk-version <version>',
+      'use a specific sdk version when using --target-name, ex: 26.0 (for iOS 26) or 35 (for Android API 35)',
+    )
     .option('--no-sync', `do not run ${c.input('sync')}`)
     .option('--forwardPorts <port:port>', 'Automatically run "adb reverse" for better live-reloading support')
     .option('-l, --live-reload', 'Enable Live Reload')
@@ -246,7 +251,21 @@ export function runProgram(config: Config): void {
           config,
           async (
             platform,
-            { scheme, flavor, list, json, target, sync, forwardPorts, liveReload, host, port, configuration },
+            {
+              scheme,
+              flavor,
+              list,
+              json,
+              target,
+              targetName,
+              targetNameSdkVersion,
+              sync,
+              forwardPorts,
+              liveReload,
+              host,
+              port,
+              configuration,
+            },
           ) => {
             const { runCommand } = await import('./tasks/run');
             await runCommand(config, platform, {
@@ -255,6 +274,8 @@ export function runProgram(config: Config): void {
               list,
               json,
               target,
+              targetName,
+              targetNameSdkVersion,
               sync,
               forwardPorts,
               liveReload,
diff --git a/cli/src/ios/run.ts b/cli/src/ios/run.ts
index 0c414494a..13a031f39 100644
--- a/cli/src/ios/run.ts
+++ b/cli/src/ios/run.ts
@@ -13,9 +13,20 @@ const debug = Debug('capacitor:ios:run');
 
 export async function runIOS(
   config: Config,
-  { target: selectedTarget, scheme: selectedScheme, configuration: selectedConfiguration }: RunCommandOptions,
+  {
+    target: selectedTarget,
+    targetName: selectedTargetName,
+    targetNameSdkVersion: selectedTargetSdkVersion,
+    scheme: selectedScheme,
+    configuration: selectedConfiguration,
+  }: RunCommandOptions,
 ): Promise<void> {
-  const target = await promptForPlatformTarget(await getPlatformTargets('ios'), selectedTarget);
+  const target = await promptForPlatformTarget(
+    await getPlatformTargets('ios'),
+    selectedTarget ?? selectedTargetName,
+    selectedTargetSdkVersion,
+    selectedTargetName !== undefined,
+  );
 
   const runScheme = selectedScheme || config.ios.scheme;
   const configuration = selectedConfiguration || 'Debug';
diff --git a/cli/src/tasks/run.ts b/cli/src/tasks/run.ts
index 7217d6123..97413cb09 100644
--- a/cli/src/tasks/run.ts
+++ b/cli/src/tasks/run.ts
@@ -26,6 +26,8 @@ export interface RunCommandOptions {
   list?: boolean;
   json?: boolean;
   target?: string;
+  targetName?: string;
+  targetNameSdkVersion?: string;
   sync?: boolean;
   forwardPorts?: string;
   liveReload?: boolean;