Here's my config in config/production.rb: https://gist.github.com/3786109 Heroku logs output: https://gist.github.com/3786102 Went off this blog post: http://bindle.me/blog/index.php/304/rack-middleware-for-seo-fun-and-profit I realize I didn't use the RegEx, but I got a similar result when I did. thank you!