Rewrite the background section.

Author: BigBlueHat

2024/json-ld-wg/index.html

@@ -144,9 +144,26 @@ <h1 id="title"><i class=todo>DRAFT</i> Linked Data Formats Working Group Charter
       <div id="background" class="background">
         <h2>Motivation and Background</h2>
         <p>
-          JSON-LD (JavaScript Object Notation for Linked Data) is a method of encoding linked data using JSON.
-          The encoding is used used mostly for search engine optimization activities but also for applications such as
-          biomedical informatics, and representing provenance information.
+          JSON-LD (JavaScript Object Notation for Linked Data) is a widely used method of encoding Linked Data using JSON.
+          Use of JSON-LD has grown and expanded over the last decade (since it's first publication as a
+          <a href="https://www.w3.org/TR/json-ld-api1/">W3C Recommendation in 2014</a>).
+          JSON-LD remains a popular choice for ecoding <abbr title="Seach Engine Optimization">SEO</abbr>-focused
+          structured data in Web pages. JSON-LD has also become a foundational format for social media (ActivityStreams),
+          Internet of Things data (Web of Things Description), Verifiable Credentials, and Software Bill of Materials (SPDX).
+        </p>
+        <p>This growth in the applied use of JSON-LD has resulted in community interest in additional expressions of
+          JSON-LD's underlying Linked Data expression into other formats. YAML-LD has been created by the
+          <a href="https://www.w3.org/community/json-ld/">JSON for Linking Data Community Group</a> for easing human
+          authoring and providing a clearer path for using Linked Data applied to popular YAML-based documents such as
+          infrastructure as code, static site front matter, and API documentation formats. Additionally, a need has
+          arised in the Verifiable Credentials space for providing a more compressed expression of JSON-LD, and work on
+          CBOR-LD was begun in the JSON-LD CG.
+        </p>
+        <p>
+          The hope of this new more inclusively focused Linked Data Formats WG is to meet the demand of the broader
+          JSON-LD community by strengthening the foundational JSON-LD specifications and aligning it with the latest
+          RDF 1.2 specifications, growing the family of Linked Data formats which orbit around the JSON-LD data model,
+          and specify additional processing and context retrieval methods for greater clarity and stability.
         </p>
       </div>