diff --git a/jupyter_packaging/setupbase.py b/jupyter_packaging/setupbase.py
index f0ebbf4..ddc4b13 100644
--- a/jupyter_packaging/setupbase.py
+++ b/jupyter_packaging/setupbase.py
@@ -45,9 +45,12 @@
 from setuptools.command.sdist import sdist
 
 try:
-    from wheel.bdist_wheel import bdist_wheel
+    from setuptools.command.bdist_wheel import bdist_wheel
 except ImportError:  # pragma: no cover
-    bdist_wheel = None
+    try:
+        from wheel.bdist_wheel import bdist_wheel
+    except ImportError:
+        bdist_wheel = None
 
 if sys.platform == "win32":  # pragma: no cover
     from subprocess import list2cmdline
diff --git a/pyproject.toml b/pyproject.toml
index b6739fe..0741903 100644
--- a/pyproject.toml
+++ b/pyproject.toml
@@ -80,5 +80,8 @@ filterwarnings= [
   # Ignore our own deprecation warnings.
   "ignore:.*:deprecation.DeprecatedWarning",
   # Ignore warning raised when importing setuptools.command.develop.
-  "ignore:pkg_resources is deprecated as an API:DeprecationWarning"
+  "ignore:pkg_resources is deprecated as an API:DeprecationWarning",
+  # bdist_wheel moved from wheel 0.44+ to setuptools 0.70.1+.
+  # We already handle it but wheel 0.44 could still emit the warning with an older setuptools.
+  "ignore:The 'wheel' package is no longer the canonical location of the 'bdist_wheel' command:DeprecationWarning",
 ]