Update README formatting

Author: consideRatio

README.md

@@ -1,22 +1,14 @@
-[BinderHub](https://github.com/jupyterhub/binderhub)
-====================================================
+# [BinderHub](https://github.com/jupyterhub/binderhub)
 
 [![travis status](https://img.shields.io/travis/com/jupyterhub/binderhub/master?logo=travis)](https://travis-ci.com/jupyterhub/binderhub)
-
 [![Documentation Status](https://img.shields.io/readthedocs/binderhub?logo=read-the-docs)](https://binderhub.readthedocs.io/en/latest/)
-
 [![Latest chart development release](https://img.shields.io/badge/dynamic/json.svg?label=latest&url=https://jupyterhub.github.io/helm-chart/info.json&query=$.binderhub.latest&colorB=orange)](https://jupyterhub.github.io/helm-chart/)
-
 [![GitHub](https://img.shields.io/badge/issue_tracking-github-blue.svg)](https://github.com/jupyterhub/binderhub/issues)
-
 [![Discourse](https://img.shields.io/badge/help_forum-discourse-blue.svg)](https://discourse.jupyter.org/c/binder/binderhub)
-
 [![Gitter](https://img.shields.io/badge/social_chat-gitter-blue.svg)](https://gitter.im/jupyterhub/binder)
-
 [![Contribute](https://img.shields.io/badge/I_want_to_contribute!-grey?logo=jupyter)](https://github.com/jupyterhub/binderhub/blob/master/CONTRIBUTING.md)
 
-What is BinderHub?
-------------------
+## What is BinderHub?
 
 **BinderHub** allows you to `BUILD` and `REGISTER` a Docker image from a
 Git repository, then `CONNECT` with JupyterHub, allowing you to create a
@@ -26,38 +18,35 @@ branch name, commit, or tag to serve.
 
 BinderHub ties together:
 
--   [JupyterHub](https://github.com/jupyterhub/jupyterhub) to provide a
-    scalable system for authenticating users and spawning single user
-    Jupyter Notebook servers, and
--   [Repo2Docker](https://github.com/jupyter/repo2docker) which
-    generates a Docker image using a Git repository hosted online.
+- [JupyterHub](https://github.com/jupyterhub/jupyterhub) to provide a scalable
+  system for authenticating users and spawning single user Jupyter Notebook
+  servers, and
+- [Repo2Docker](https://github.com/jupyter/repo2docker) which generates a Docker
+  image using a Git repository hosted online.
 
 BinderHub is built with Python, kubernetes, tornado, npm, webpack, and
 sphinx.
 
-Documentation
--------------
+## Documentation
 
 For more information about the architecture, use, and setup of
 BinderHub, see [the BinderHub
 documentation](https://binderhub.readthedocs.io).
 
-Contributing
-------------
+## Contributing
 
 To contribute to the BinderHub project you can work on:
 
--   [answering questions others have](https://discourse.jupyter.org/),
--   writing documentation,
--   designing the user interface, or
--   writing code.
+- [answering questions others have](https://discourse.jupyter.org/),
+- writing documentation,
+- designing the user interface, or
+- writing code.
 
 To see how to build the documentation, edit the user interface or modify
 the code see [the contribution
 guide](https://github.com/jupyterhub/binderhub/blob/master/CONTRIBUTING.md).
 
-Installation
-------------
+## Installation
 
 **BinderHub** is based on Python 3, it\'s currently only hosted on
 GitHub (pip release soon). However, it can be installed using `pip`:
@@ -67,24 +56,21 @@ GitHub (pip release soon). However, it can be installed using `pip`:
 See [the BinderHub documentation](https://binderhub.readthedocs.io) for
 a detailed guide on setting up your own BinderHub server.
 
-Why BinderHub?
---------------
+## Why BinderHub?
 
 Collections of Jupyter notebooks are becoming more common in scientific
 research and data science. The ability to serve these collections on
 demand enhances the usefulness of these notebooks.
 
-Who is BinderHub for?
----------------------
+## Who is BinderHub for?
 
--   **Users** who want to easily interact with computational
-    environments that others have created.
--   **Authors** who want to create links that allow users to immediately
-    interact with a computational enviroment that you specify.
--   **Deployers** who want to create their own BinderHub to run on
-    whatever hardware they choose.
+- **Users** who want to easily interact with computational environments that
+  others have created.
+- **Authors** who want to create links that allow users to immediately interact
+  with a computational enviroment that you specify.
+- **Deployers** who want to create their own BinderHub to run on whatever
+  hardware they choose.
 
-License
--------
+## License
 
 See `LICENSE` file in this repository.