A description is a bit paraphrased

Author: WhiteBlackGoose

binderhub/templates/index.html

@@ -110,7 +110,7 @@ <h4 id="form-header" class='row'>Build and launch a repository</h4>
 
         <div class="badges row">
             <div class="dropdownmenu" id="toggle-badge-snippet">
-              <label>Copy the text below, then paste into your README to show a binder badge: <img id="badge" src="{{static_url("images/badge_logo.svg")}}"></label>
+              <label>Expand to see the text below, paste it into your README to show a binder badge: <img id="badge" src="{{static_url("images/badge_logo.svg")}}"></label>
               <a id="badge-link"></a>
               <a href="#" title="show badge snippets"><span id="badge-snippet-caret" class="glyphicon glyphicon-triangle-right"></span></a>
             </div>