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_posts/2022-05-15-podcast_bubble.markdown

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@@ -12,14 +12,14 @@ Several months after first lockdown with pandemic I have decided to start walkin
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I tried to do as much as possible for walking such as not using escalators or elevators, trying to save couple of underground stations if they are close and time spent is near the same than
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using it, etc.
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But I must admit that being a remote worker and without anything to do for going out and without being a particular lover of doing exercise I had lost most of the physical activity
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I need just to be a bit healthy person. Pandemic with lockdown contribute it to put the things worse but at least I realized it about that. For doing exercise there are two ways: going to the gym/home
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and do outside stuff. I was not clear that going to the gym was safer -at the beginning of the pandemic- and in case of doing it, not very comfortable to do all the activity
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I just need to be a healthier person. Pandemic with lockdown contribute it to put the things worse but at least I realized it. For doing exercise there are two ways: going to the gym/home
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and do outdoors stuff. I was not clear that going to the gym was safer -at the beginning of the pandemic- and in case of doing it, not very comfortable to do all the activity
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with the mask. So, I have decided to go for a walk, between 1-2 hours and depending on the path, between 6-10km. My target was clear, so next thing I need is something to listen meanwhile
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I am walking.
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### Podcast as a business
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I take my headphones, my phone and I opened the podcast application. I had hundreds of options to choose, between most listened episodes of the week, most listened programs and if not, I can
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I take my headphones, my phone and I opened the podcast application. I had hundreds of options to choose between most listened episodes of the week, most listened programs and if not, I can
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navigate through categories and then select programs and episodes. So, I spend some time to subscribe podcast I consider interesting, with a variety of topics and each time I was going out I just
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play it and listen. But then I quickly realized that this feeling of spending time choosing what to listen is same that happens with [Netflix](https://medium.com/8px-magazine/netflix-and-the-constant-struggle-of-making-choices-dfbd6f240d64) and any streaming on-demand platform. This is the main advantage of classical radio/TV: content is fixed and if you do not like it
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you can change to another channel; probably you are going to end watching a show you do not like at 100% but at least it will be something.
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- Soft talk show: with this category I put in the same group all podcasts where two or more people discuss a topic or between them about something like friend’s bar conversation.
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Main problem is that probably there could be an episode which is interesting, but normally listen to people speaking and discussing about a topic they do not know -or even worse, they
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started learning about it just the day before- is usually not a good idea for the listener. Think about it with the same but going into a pub.
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- Corporate podcast: mostly in tech sector -not sure if same happen in others- but is like *soft talk show* but entirely dedicated about how cool a company is and how cool they do the things. Just a polite tip: if you need to repeat you are cool, probably you have a *small* dissonance with actual world.
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- Corporate podcast: mostly in tech sector -not sure if same happen in others- but is like *soft talk show* but entirely dedicated to sell themselves. I normally prefer to see what they do instead
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of what listen what they say to do.
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It seems that individuals/groups/companies have a podcast series with several episodes. Podcast platforms are scalable and the fact that everyone has a smartphone or a computer that can
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use means that podcasts can be consumed. You can choose between Audible, Spotify, Tidal, Apple Podcast, Ivoox, Amazon and more platforms that offers podcasts; and of course as a business
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use means that they can be consumed. You can choose between Audible, Spotify, Tidal, Apple Podcast, Ivoox, Amazon and more platforms that offers podcasts; and of course as a business
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they play with [exclusivities](https://www.latimes.com/entertainment-arts/business/story/2021-05-12/spotify-has-exclusive-deal-with-armchair-expert-podcast) to move customers from one platform to another. Better to wait to the future to determine if the quantities paid for those exclusivities and efforts are supported by financial statements of the companies, because at the moment it seems that numbers are not as good they expect.
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But after that it seems that we do not realize we have a *pretty limitation*: **we still have 24 hours per day** and for example, [Youtube]https://earthweb.com/how-many-videos-are-uploaded-to-youtube-a-day/#:~:text=YouTubers%20upload%20about%20720%2C000%20hours,form%20of%20content%20online%20today) is uploading 720.000 hours per day; if that data is true it means that each day 82 years of video content is uploaded. So, there are two questions raised here:
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There is another thing to consider but it is more on the side of the *makers* instead of the *consumers*. You have an idea, a content and decide to write something. There is a format that
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needs to be chosen: can be a video, a podcast or even a blogpost. Normally reading is faster and more accurate than listening things; normally face expressions have sense in a video than
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in an audio, normally an interview where you want to get interesting things could be more natural with video/audio that then putting the transcription into a post, etc.
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in an audio; normally an interview where you want to get interesting things could be more natural with video/audio that then putting the transcription into a post, etc.
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My point and from a quality-focus perspective I would consider following points:
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My point and from a quality-focus perspective I would consider following questions before listening to something:
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- is the content interested to be shared? and why?
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- is podcast the right format for the content?
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- is more effective to write the content instead of publishing into a post?
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- is more effective to write the content instead of publishing into a post? why?
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If content is not interesting, not the right format or it can be converted into a blogpost probably quality is not the metric you want to use.
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Note one thing in communication theory here: the message is the important thing, not who speaks.
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After that, my personal tips for choosing podcasts:
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- There are podcasts which production is not as professional as you want but content it is. Focus on content more in how it is done.
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- For some podcasts, be careful with biases.
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- For some podcasts, be careful with biases. Based on my experience, the most smarted they seems they are, the more biased are actually.
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- Avoid companies/*soft talk shows* as much as possible, unless you find an episode or set of episodes with content you are interested on.
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- Whenever possible, listen to people who has a *skin in the game* as normally are best ones you can learn from.
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- For a better subscription handling:

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