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New topic for UTM codes.
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page_id: 802630b5-2d42-4341-b6c1-052b0d06b794
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title: UTM tags and Click IDs as properties
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sidebar:
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order: 5
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relatedArticles:
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- 9fa41f57-5ee7-4c8b-a401-f5384e8db1bb
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- f297a051-485f-4d7e-ae70-58063e96b60a
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app_context:
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- m: user
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s: properties
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---
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Marketing analytics relies on data about customer behaviour. This can include how a customer finds you, e.g. through a campaign, and what a customer does when they interact. Kinde allows you to pass UTM data in tokens, and store it as [properties](/properties/about-properties/) in Kinde. From here, you can extrapolate campaign success and other metrics you wish to track.
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## Set up properties in Kinde
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- [Set up the properties in Kinde](/properties/about-properties/)
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- [Add properties to tokens](/properties/work-with-properties/properties-in-tokens/)
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## Update your application to pass marketing codes
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Wherever you have a campaign, button, or interaction that you want to track, add the property key and unique code so it is picked up and added to Kinde when the user interacts.

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