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fix typos in social media handbook
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communication/contributor-comms/role-handbooks/Social-Media.md

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This handbook outlines expectations and responsibilities for Social Media Leads as well as Contributor Comms team members who wish to contribute to social media efforts.
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Social Media leads' contributions further the Contributor Comms team's efforts to communicate with contributors on a broad scale through social media. At time of writing, the primary social media channel we communicate through is the [@K8sContributors handle on twitter](https://twitter.com/K8sContributors).
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Social Media leads' contributions further the Contributor Comms team's efforts to communicate with contributors on a broad scale through social media. At the time of writing, the primary social media channel we communicate through is the [@K8sContributors handle on twitter](https://twitter.com/K8sContributors).
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Any Kubernetes contributor can write tweets to be distributed through the twitter handle by utilizing the [kubernetes-sigs/contributor-tweets repo](https://github.com/kubernetes-sigs/contributor-tweets). This repo utilizes the open source [twitter-together](https://github.com/gr2m/twitter-together) project to automate tweeting approved from the @K8sContributor handle. The repo also features automation to convert issues into PRs, to make it easier to create tweets with minimal interaction with Github's PR process.
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## Minimum Skills and Requirements
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- Are a member of the [Kubernetes GitHub Org]
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- Are a member of the Kubernetes GitHub Org
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- Familiar with twitter by either having a personal account or managing another account (brand, oss project, employer, local nonprofit, etc)
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- Available to either attend regular Contributor Comms meetings or collaborate asynchronously via the #sig-contribex-comms channelnin the Kubernetes Slack
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- Available to either attend regular Contributor Comms meetings or collaborate asynchronously via the #sig-contribex-comms channel in the Kubernetes Slack
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### Expected Time Investment
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Team leads: 3-5 hours per week.
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Team members: 1-3 hour per week.
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Team members: 1-3 hours per week.
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## General Expectations
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The leader(s) of the social media team will be expected to monitor the @K8sContributors handle. Retweets, replies, and responding to replies appropriately fall under the purview of the social media lead. Time-sensitive tweets should also be handled directly by the team lead. Team leads should coordinate with team members to plan tweets in advance, particularly for large contributor-focused events such as KubeCon or Contributor Summit.
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Team members will be expected to keep an eye out for news in need of tweeting. Common sources of such announcements are the k-dev mailing list and the #contributor-comms channel on Slack. Team members can submit less time-sensitive tweets to the [kubernetes-sigs/contributor-tweets repo](https://github.com/kubernetes-sigs/contributor-tweets) for review and tweeting.
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Team members will be expected to keep an eye out for news in need of tweeting. Common sources of such announcements are the k-dev mailing list and the #sig-contribex-comms channel on Slack. Team members can submit less time-sensitive tweets to the [kubernetes-sigs/contributor-tweets repo](https://github.com/kubernetes-sigs/contributor-tweets) for review and tweeting.
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## Associates Overview (Shadow)
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* Becoming an owner (approver privileges) on the [kubernetes-sigs/contributor-tweets](https://github.com/kubernetes-sigs/contributor-tweets) repo
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* Watching for new tweet PRs and working with PR creators on scheduling/approving tweets
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* Watching for new tweet requests and ensuring they get assigned to team members or created directly
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* Taking on direct Twitter management
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* Taking on direct management of a social media account

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