Improve shadow requirements identification

Author: fsmunoz

communication/contributor-comms/role-handbooks/blog-coordinator.md

@@ -1,27 +1,56 @@
 # Blog Coordinator Handbook
 
-This handbook outlines expectations and responsibilities for Blog coordinator as well as Contributor Comms team members who wish to contribute to blogging activities.
+This handbook outlines expectations and responsibilities for Blog
+coordinator as well as Contributor Comms team members who wish to
+contribute to blogging activities.
 
-Writing and sharing articles is one of the ways through which Kubernetes contributors add to the community, and the Blog Coordinator role exists to
+Writing and sharing articles is one of the ways through which
+Kubernetes contributors add to the community, and the Blog Coordinator
+role exists to
 
 1. Serve as an initial point of contact for content suggestions
 2. Help contributors to navigate the existing publishing processes
 3. Assist in determining the final publishing targets of the content.
-4. Coordinate with SIG-Docs in the publishing process, namely by following and improving the Blogging Guidelines.
-5. Coordinate with the rest of the Contributor Comms team, and specifically the Social Media Coordinator, in the best ways to broaden external awareness of published content.
-
-The [Kubernetes Contributor Blog](https://www.kubernetes.dev/blog/) is one of the most direct points of entry for those that want to share with a wider audience. The role of the Blog Coordinator is to guide those that want to contribute in the best way to do so, while coordinating with the rest of the team (including other Contributor Comms team members) to assign editors, reviewers and other roles to new submissions.
-
-The Blog Coordinator has an active involvement in defining, with others, the [Blogging Guidelines](https://hackmd.io/@fsm/blog-guidelines), and should constantly seek to improve them, with an eye on the improvement of the contributor experience.
+4. Coordinate with SIG-Docs in the publishing process, namely by
+   following and improving the Blogging Guidelines.
+5. Coordinate with the rest of the Contributor Comms team, and
+   specifically the Social Media Coordinator, in the best ways to
+   broaden external awareness of published content.
+
+The [Kubernetes Contributor Blog](https://www.kubernetes.dev/blog/) is
+one of the most direct points of entry for those that want to share
+with a wider audience. The role of the Blog Coordinator is to guide
+those that want to contribute in the best way to do so, while
+coordinating with the rest of the team (including other Contributor
+Comms team members) to assign editors, reviewers and other roles to
+new submissions.
+
+The Blog Coordinator has an active involvement in defining, with
+others, the [Blogging
+Guidelines](https://hackmd.io/@fsm/blog-guidelines), and should
+constantly seek to improve them, with an eye on the improvement of the
+contributor experience.
 
 
 ### Minimum Skills and Requirements
 
 Those in this role should ideally:
 
-* Be a member of the [Kubernetes GitHub Org](https://github.com/kubernetes/)
-* Have some familiarity with blogging platforms and editing tools; specific knowledge of Markdown, GitHub and Hugo is a plus.
-* Be available to either attend regular Contributor Comms meetings or collaborate asynchronously via the #sig-contribex-comms channel in the Kubernetes Slack
+* Be a member of the [Kubernetes GitHub
+  Org](https://github.com/kubernetes/)
+* Have some familiarity with blogging platforms and editing tools;
+  specific knowledge of Markdown and Hugo is a plus.
+* Have some familiarity with Git and GitHub-based workflows; these are
+  extensively used in the Kubernetes project, and specifically in both
+  the contributor site and the main website.
+* Be available to either attend regular Contributor Comms meetings or
+  collaborate asynchronously via the #sig-contribex-comms channel in
+  the Kubernetes Slack.
+* Have reasonable working knowledge of English, particularly in the
+  written form.
+* Have an interest in interacting with others; blogging is almost
+  always a group effort that involves working with authors to achieve
+  a commonly agreed result.
 
 #### Expected time commitment
 
@@ -31,18 +60,69 @@ Those in this role should ideally:
 ### General Expectations
 
 1. Be ready to help those wanting to contribute to the blogs.
-2. Understand the Blogging Guidelines and assist contributors in following them.
-3. Help in determining applicability of the proposed content, with the rest of the team: this includes discussion in the Slack channel or regular meeting.
+2. Understand the Blogging Guidelines and assist contributors in
+   following them.
+3. Help in determining applicability of the proposed content, with the
+   rest of the team: this includes discussion in the Slack channel or
+   regular meeting.
 4. Identify team members that can review blog submissions.
-5. Discuss with SIG-Docs, when needed, for possible publication in the main Kubernetes site.
+5. Discuss with SIG-Docs, when needed, for possible publication in the
+   main Kubernetes site.
 6. Review blog submissions.
-7. Open the blog submission PR (with the author as Co-author), or find someone that can assist in this tasks within the Contributor Comms team.
+7. Open the blog submission PR (with the author as Co-author), or find
+   someone that can assist in this tasks within the Contributor Comms
+   team.
 8. Follow up submitted PRs and help with the approval process.
 
 ### Associates Overview (Shadow)
 
-Team members who which to become Blogging Leads should express their desire to the current lead; leads should work with shadows to understand their capacity to take on the needs of the lead role and work with the shadow on a plan to take on responsibility, including:
-
-* Become a reviewer of new submitted content.
-* Open the PRs and follow them through.
-* Provide assistance to new contributors that are asking how to submit content.
+#### Description and eligibility
+
+Anyone that is interested in helping the blogging team, and that
+finds the general expectations and requirements acceptable, can start
+working in the team and have their contributions to the project
+recognised. Additionally, some will feel that they want to make a step
+towards becoming Blogging Leads themselves.
+
+Becoming a shadow is something that should come as a result of
+existing involvement in the team, and not as a starting point; to be
+eligible to shadow for this role you will need to:
+
+* Be a regular member of the Comms team, by following the
+  activities and the regular meetings.
+* Have demonstrated knowledge of the blogging process and guidelines,
+  namely by having been actively involved in the publishing process of
+  articles.
+
+Team members who want to become Blogging Leads _should express their
+desire to the current lead_; leads should work with shadows to
+understand their capacity to take on the needs of the lead role and
+work with the shadow on a plan to take on the necessary
+responsibility.
+
+#### Expected contributions
+
+Some of the identified requirements for blogging shadows are:
+
+* **Become a reviewer of new submitted content**, by leading communication
+  with content creators and guiding them through the publishing
+  process.
+* **Open the PRs and follow them through**, helping content creators
+  in the more processual aspects of publishing, keeping them informed
+  of the necessary steps and following the process untul completion.
+* **Provide assistance to new contributors that are asking how to
+  submit content**, by monitoring the Slack channel, Github, and other
+  sources.
+* **Make status updates in the SIG Contribex Comms meetings**, keeping
+  the status of the relevant projects up-to-date (e.g., in the project
+  board) and having a broad understanding of the different ongoing tasks.
+
+This requirements are aligned with the general expectations described
+above, but in the context of shadowing they follow a more structured
+approach. The acting Blogging Lead will discuss the steps that need to
+be taken to make the shadowing programme helpful and achieve the desired result.
+
+Changes in roles are done by the SIG Contribex Comms subproject team
+based on different inputs and needs, but having shadows that are ready
+to assume a leading position is an important part of what makes it
+possible.