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events/events-team/marketing/README.md

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## Overview
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As Communications Lead, you are responsible for the overall marketing communications
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As Communications Lead, you are responsible for the overall marketing communications
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before, during, and after the event. The role also includes ensuring all non-technical content (web, mail,
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physical prints) is correct and informative, and supporting the other roles
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(registration, content) as needed.
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## Skills and Qualifications
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- Good grasp on general marketing activities surrounding events
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- Good grasp on general marketing activities surrounding events
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- Understanding of common forms of marketing communications
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- Event planning experience
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- If working on the website, you'll need HTML/CSS/JavaScript experience
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Communications to the Kubernetes Contributor Community should be sent from
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official Kubernetes accounts to ensure they reach the community. Mass messages
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from personal accounts can easily wind up being marked as spam. However, in the event
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that you lead Communications and _aren't_ a member of the [SIG ContribEx Contributor Comms team](/communication/contributor-comms/README.md),
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personal email accounts can be used. Please check with the current Event Lead and
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from personal accounts can easily wind up being marked as spam. However, in the event
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that you lead Communications and _aren't_ a member of the [SIG ContribEx Contributor Comms team](/communication/contributor-comms/README.md),
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personal email accounts can be used. Please check with the current Event Lead and
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Emeritus Leads on the best course of action.
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**Email**
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Unless you have access to official Kubernetes accounts, please use your own email account
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to send all email communications. All emails should include [email protected] in CC each time.
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The Event Lead will add all team leads to this distribution list.
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Outbound communications should always target the main distrubution list, [email protected], as well
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Unless you have access to official Kubernetes accounts, please use your own email account
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to send all email communications. All emails should include [email protected] in CC each time.
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The Event Lead will add all team leads to this distribution list.
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Outbound communications should always target the main distribution list, [email protected], as well
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as the co-chairs and tech leads distribution list, [email protected], when necessary.
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While it is appreciated that you triage incoming mail for [email protected] to
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varying team leads, you are not responsible for answering all incoming messages. The entire
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summit planning team should triage and handle their ownership areas when it comes to email communications,
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While it is appreciated that you triage incoming mail for [email protected] to
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varying team leads, you are not responsible for answering all incoming messages. The entire
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summit planning team should triage and handle their ownership areas when it comes to email communications,
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respectively.
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**Website**
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The [Contributor Site](https://www.kubernetes.dev/) should be the source of truth for all Contributor Summit information.
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As timing, location, registration, and schedule information is confirmed for the event, the website should be populated
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as soon as possible. The [`OWNERS`](https://github.com/kubernetes/contributor-site/blob/master/OWNERS) file defines
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The [Contributor Site](https://www.kubernetes.dev/) should be the source of truth for all Contributor Summit information.
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As timing, location, registration, and schedule information is confirmed for the event, the website should be populated
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as soon as possible. The [`OWNERS`](https://github.com/kubernetes/contributor-site/blob/master/OWNERS) file defines
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who can approve upstream changes.
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All communications via email and social media should link out to the Contributor Site whenever possible. The
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["Events"](https://www.kubernetes.dev/events/) top-level page is where all Contributor Summit information is
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All communications via email and social media should link out to the Contributor Site whenever possible. The
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["Events"](https://www.kubernetes.dev/events/) top-level page is where all Contributor Summit information is
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organized, by calendar year.
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**Slack**
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Slack messaging should be implemented so that all corners of our community are communicated with. Let your emoji power shine!
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Slack messaging should be implemented so that all corners of our community are communicated with. Let your emoji power shine!
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The following channels will be important for all major announcements, plus most reminders:
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- **#contributor-summit**
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- **#kubernetes-org-members**
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- **#chairs-and-techleads**
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Please contact the [SIG ContribEx Contributor Comms team](/communication/contributor-comms/README.md) for access to the Announcement
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bot in the Kubernetes Slack, which will be useful for broadcasts. The **#contributor-summit** channel should be used for all day-of
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event communications by you and other summit sub-teams. Contributors and attendees will also ask questions here: this channel should
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be monitored up until the day of the summit (the Day-of Ops Team will work with you on communications and monitoring on the
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Please contact the [SIG ContribEx Contributor Comms team](/communication/contributor-comms/README.md) for access to the Announcement
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bot in the Kubernetes Slack, which will be useful for broadcasts. The **#contributor-summit** channel should be used for all day-of
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event communications by you and other summit sub-teams. Contributors and attendees will also ask questions here: this channel should
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be monitored up until the day of the summit (the Day-of Ops Team will work with you on communications and monitoring on the
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day of the event).
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**X and Mastodon**
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Tweets can be sent from two accounts: [@K8sContributors](https://twitter.com/K8sContributors) and [@Kubernetesio](https://twitter.com/kubernetesio).
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Mastodon uses [@K8sContributors](https://hachyderm.io/@K8sContributors) on the hachyderm.io instance.
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Messaging is coordinated via Buffer, which is owned by the [SIG ContribEx Contributor Comms team](/communication/contributor-comms/README.md).
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Tweets can be sent from two accounts: [@K8sContributors](https://twitter.com/K8sContributors) and [@Kubernetesio](https://twitter.com/kubernetesio).
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Mastodon uses [@K8sContributors](https://hachyderm.io/@K8sContributors) on the hachyderm.io instance.
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Messaging is coordinated via Buffer, which is owned by the [SIG ContribEx Contributor Comms team](/communication/contributor-comms/README.md).
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Please work with the Contributor Comms team for access.
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Announcements, live-tweeting, and pictures are all suitable updates for sharing on social media.
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Most emails sent should have this information mirrored on social media, with links out to the
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Announcements, live-tweeting, and pictures are all suitable updates for sharing on social media.
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Most emails sent should have this information mirrored on social media, with links out to the
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website for further information.
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## Shadow to the Communications Lead Role
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This role should include one or more shadows. The Communications Lead should delegate/assign
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tasks to the shadows, including the drafting of emails and Slack/social media posts.
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The expectation from a shadow is to lead one of the summit planning team roles in an upcoming summit.
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The shadows to the Communications Lead are responsible for handling all Communications Lead-related
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tasks to the shadows, including the drafting of emails and Slack/social media posts.
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The expectation from a shadow is to lead one of the summit planning team roles in an upcoming summit.
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The shadows to the Communications Lead are responsible for handling all Communications Lead-related
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activities in the absence of the Lead.
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## Documentation

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