Add a section on swag capabilities available to cochairs and TLs

Signed-off-by: Jorge O. Castro <[email protected]>

Author: Jorge O. Castro

contributors/chairs-and-techleads/README.md

@@ -1,35 +1,52 @@
-future home for chairs and tech leads resources and materials for onboarding,
+Home for chairs and tech leads resources and materials for onboarding,
 offboarding, operations, and more.
-files like zoom guidelines will still remain in their current home but included
-in documentation here in the form of canonical links.   
 
 ## Resources for community group leads:    
 
 ### Operations  
-- In case you are not sure what to include in a meeting invite, here is a [Calendar template](https://github.com/kubernetes/community/blob/master/communication/calendar-guidelines.md#calendar-event-template).
- 
-TODO
-//add meeting agenda templates    
 
-governance  
-TODO  
-//add sig-gov.md, wg-gov,md, gov.md, steering folder in community, etc.
+In case you are not sure what to include in a meeting invite, here is a [Calendar template](https://github.com/kubernetes/community/blob/master/communication/calendar-guidelines.md#calendar-event-template).
+ 
+TODO - [Meeting agenda templates]     
+TODO - Crosslink to sig-gov.md, wg-gov,md, gov.md, steering folder in community, etc.
 
-[mentoring, succession planning, and staffing]    
+## Important Governance Documentation
 
-[code of conduct]  
+[Code of conduct]  
 - [email protected] if you need anything from them or to report  
 - may have training or guidance - ask!    
 
-Communication and feedback loops:  
-[Need to Know email archive]  
-[Monthly meeting]  
+[Kubernetes values]  
+[Governance Principles]
+
+### Communication and feedback loops:  
+
+- [Need to Know email archive]  
+- [Monthly meeting]
+
 Slack: #chairs-and-techleads, #sig-contribex  
 Mailing list: [email protected]  
 Github: File issues against kubernetes/community  
 
-[values]  
-[principles]
+## Community Programs
+
+- Mentoring, succession planning, and staffing - TODO
+- Resources from SIG Contributor Experience
+  - Swag
+    - The Project can provide you with K8s tshirts, stickers, and other
+      marketing materials.
+    - If someone in your SIG is doing a great job and you want to recognize them
+      a tshirt is a great way to do that, especially for folks unable to attend
+      conferences.
+    - K8s baby onesies are also available but usually take longer.
+    - In most cases we need to sync with that person's employer so that we can
+      send them swag without having to manage people's private information, so
+      please sync with SIG Contributor Experience as early as reasonably
+      possible.
+    - Silly gift practical jokes or anything involving googly eyes that make
+      people smile will be given the appropriate level of priority.
+- Resources from the CNCF - TODO
+
 
 [Need to Know email archive]: https://docs.google.com/document/d/1ivmV-ouim7YcTnmv21m0pP6prmj-FFZxcRBuWbT706c/edit
 [Monthly meeting]: https://docs.google.com/document/d/1Jio9rEtYxlBbntF8mRGmj6Q1JAdzZ9fTDo3ru1HK_LI/edit