diff --git a/maud/src/lib.rs b/maud/src/lib.rs
index 9c4a1809..a4d1d31a 100644
--- a/maud/src/lib.rs
+++ b/maud/src/lib.rs
@@ -14,7 +14,7 @@ extern crate alloc;
 use alloc::{borrow::Cow, boxed::Box, string::String};
 use core::fmt::{self, Arguments, Display, Write};
 
-pub use maud_macros::html;
+pub use maud_macros::{html, html_to};
 
 mod escape;
 
@@ -376,18 +376,42 @@ pub mod macro_private {
         }
     }
 
+    pub trait AsMutString {
+        fn as_mut_string(&mut self) -> &mut String;
+    }
+
     impl<T: Render> ViaRender for &ChooseRenderOrDisplay<T> {}
     impl<T: Display> ViaDisplay for ChooseRenderOrDisplay<T> {}
 
+    impl AsMutString for &mut String {
+        fn as_mut_string(&mut self) -> &mut String {
+            self
+        }
+    }
+    
+    impl AsMutString for String {
+        fn as_mut_string(&mut self) -> &mut String {
+            self
+        }
+    }
+
     impl ViaRenderTag {
-        pub fn render_to<T: Render + ?Sized>(self, value: &T, buffer: &mut String) {
-            value.render_to(buffer);
+        pub fn render_to<T, B>(self, value: &T, mut buffer: B)
+        where 
+            T: Render + ?Sized,
+            B: AsMutString
+        {
+            value.render_to(buffer.as_mut_string());
         }
     }
 
     impl ViaDisplayTag {
-        pub fn render_to<T: Display + ?Sized>(self, value: &T, buffer: &mut String) {
-            display(value).render_to(buffer);
+        pub fn render_to<T, B>(self, value: &T, mut buffer: B)
+        where 
+            T: Display + ?Sized,
+            B: AsMutString
+        {
+            display(value).render_to(buffer.as_mut_string());
         }
     }
 }
diff --git a/maud/tests/html_to.rs b/maud/tests/html_to.rs
new file mode 100644
index 00000000..f274bcf8
--- /dev/null
+++ b/maud/tests/html_to.rs
@@ -0,0 +1,62 @@
+use maud::{self, html, html_to, Render};
+
+#[test]
+fn html_render_to_buffer() {
+    let mut buf = String::new();
+
+    html_to! { buf,
+        p { "existing" }
+    };
+    
+    assert_eq!(buf, "<p>existing</p>");
+}
+
+#[test]
+fn html_buffer_reuse() {
+    let mut buf = String::new();
+    html_to! { buf,
+        p { "existing" }
+    };
+    
+    html_to! { buf, 
+        p { "reused" }
+    };
+    
+    assert_eq!(buf, "<p>existing</p><p>reused</p>");
+}
+
+#[test]
+fn impl_render_to_html_to() {
+    struct Foo;
+    impl Render for Foo {
+        fn render_to(&self, buffer: &mut String) {

+            html_to! { buffer,
+                a { "foobar" }                
+            }
+        }
+    }
+
+    let rendered = html! {
+        p { (Foo) }
+    }.into_string();
+    
+    assert_eq!(rendered, "<p><a>foobar</a></p>");
+}
+
+#[test]
+fn impl_render_to_html_to_use_render_in_html_to() {
+    struct Foo;
+    impl Render for Foo {
+        fn render_to(&self, buffer: &mut String) {
+            html_to! { buffer,
+                a { (42) }                
+            }
+        }
+    }
+
+    let rendered = html! {
+        p { (Foo) }
+    }.into_string();
+    
+    assert_eq!(rendered, "<p><a>42</a></p>");
+}
\ No newline at end of file
diff --git a/maud_macros/src/generate.rs b/maud_macros/src/generate.rs
index c9ba9fb6..386f27fc 100644
--- a/maud_macros/src/generate.rs
+++ b/maud_macros/src/generate.rs
@@ -103,7 +103,7 @@ impl Generator {
 
     fn splice(&self, expr: TokenStream, build: &mut Builder) {
         let output_ident = self.output_ident.clone();
-        build.push_tokens(quote!(maud::macro_private::render_to!(&#expr, &mut #output_ident);));
+        build.push_tokens(quote!(maud::macro_private::render_to!(&#expr, #output_ident.as_mut_string());));
     }
 
     fn element(&self, name: TokenStream, attrs: Vec<Attr>, body: ElementBody, build: &mut Builder) {
diff --git a/maud_macros/src/lib.rs b/maud_macros/src/lib.rs
index b1ccf2df..615f58bb 100644
--- a/maud_macros/src/lib.rs
+++ b/maud_macros/src/lib.rs
@@ -10,8 +10,8 @@ mod escape;
 mod generate;
 mod parse;
 
-use proc_macro2::{Ident, Span, TokenStream, TokenTree};
-use proc_macro_error::proc_macro_error;
+use proc_macro2::{TokenStream, TokenTree};
+use proc_macro_error::{proc_macro_error, abort};
 use quote::quote;
 
 #[proc_macro]
@@ -20,18 +20,39 @@ pub fn html(input: proc_macro::TokenStream) -> proc_macro::TokenStream {
     expand(input.into()).into()
 }
 
+#[proc_macro]
+#[proc_macro_error]
+pub fn html_to(input: proc_macro::TokenStream) -> proc_macro::TokenStream {
+    expand_to(input.into()).into()
+}
+
 fn expand(input: TokenStream) -> TokenStream {
-    let output_ident = TokenTree::Ident(Ident::new("__maud_output", Span::mixed_site()));
+    quote!({
+        extern crate alloc;
+        extern crate maud;
+        let mut __maud_output = alloc::string::String::new();
+        maud::html_to!(__maud_output, #input);
+        maud::PreEscaped(__maud_output)
+    })
+}
+
+fn expand_to(input: TokenStream) -> TokenStream {
     // Heuristic: the size of the resulting markup tends to correlate with the
     // code size of the template itself
     let size_hint = input.to_string().len();
-    let markups = parse::parse(input);
-    let stmts = generate::generate(markups, output_ident.clone());
+    // TODO: Better place for error handling? 
+    let (output_ident, markups) = match parse::parse(input.clone()) {
+        (Some(ident), markups) => (ident, markups),
+        _ => abort!(
+            input,
+            "expected mutable String buffer"
+        )
+    };
+    
+    let stmts = generate::generate(markups, TokenTree::Ident(output_ident.clone()));
     quote!({
-        extern crate alloc;
         extern crate maud;
-        let mut #output_ident = alloc::string::String::with_capacity(#size_hint);
+        #output_ident.reserve(#size_hint);
         #stmts
-        maud::PreEscaped(#output_ident)
     })
-}
+}
\ No newline at end of file
diff --git a/maud_macros/src/parse.rs b/maud_macros/src/parse.rs
index dee037e4..94460b19 100644
--- a/maud_macros/src/parse.rs
+++ b/maud_macros/src/parse.rs
@@ -6,8 +6,9 @@ use syn::Lit;
 
 use crate::ast;
 
-pub fn parse(input: TokenStream) -> Vec<ast::Markup> {
-    Parser::new(input).markups()
+pub fn parse(input: TokenStream) -> (Option<Ident>, Vec<ast::Markup>) {
+    let mut parser = Parser::new(input);
+    (parser.buffer_ident(), parser.markups())
 }
 
 #[derive(Clone)]
@@ -82,6 +83,20 @@ impl Parser {
         result
     }
 
+    /// Try to parse an output buffer ident
+    fn buffer_ident(&mut self) -> Option<Ident> {
+        match self.peek2()  {
+            Some((
+                TokenTree::Ident(ident), 
+                Some(TokenTree::Punct(ref punct)),
+            )) if punct.as_char() == ',' => {
+                self.advance2();
+                Some(ident)
+            },
+            _ => None,
+        }
+    }
+
     /// Parses a single block of markup.
     fn markup(&mut self) -> ast::Markup {
         let token = match self.peek() {