How to add route model binding in middleware

[localusercamp]

I want to add a route model binding to every route in my application from middleware.

My routes looks like this:

Route::get('try-resolve-root-company', TryResolveRootCompanyController::class)
    ->middleware(ResolveCompanyFromOriginDomain::class);

I trying to set route parameter in middleware like so:

final class ResolveCompanyFromOriginDomain
{
    /**
     * Handle an incoming request.
     *
     * @param \Closure(\Illuminate\Http\Request): (\Symfony\Component\HttpFoundation\Response) $next
     */
    public function handle(Request $request, Closure $next): Response
    {
        Route::model('rootCompany', Company::class);

        $origin = $request->header('origin');

        $subdomain = str($origin)->before('.')->value();

        $company = Company::query()->where('name', $subdomain)->findOrFail();

        $request->route()->setParameter('rootCompany', $company->getKey());

        return $next($request);
    }
}

And then trying to resolve company as model instance inside controller:

final class TryResolveRootCompanyController extends Controller
{
    public function __invoke(Request $request, Company $rootCompany)
    {
        dd([
            $request->route()->parameters(),
            $rootCompany->getKey(),
        ]);
    }
}

dd() from controller prints this:

array:2 [
  0 => array:1 [
    "rootCompany" => 1
  ]
  1 => null
]

How can i accomplish wanted behaviour?