Comment for Better Reach – A LinkedIn Story

[Hafiz749]

A few months ago, Sarah, a talented digital marketer, struggled to gain traction on LinkedIn. She posted regularly, shared high-quality content, and even optimized her profile with keywords. Yet, her engagement was low, and her network wasn’t growing as expected.

One day, during a virtual networking event, a senior marketing strategist gave her a piece of advice: “Stop waiting for people to come to your posts. Go out there, comment, and start meaningful conversations.”

Curious, Sarah decided to test this idea. The next day, she dedicated an hour to reading and commenting thoughtfully on posts from her connections and industry leaders. Instead of leaving generic responses like “Great post,” she added value:

She shared her experiences related to the topic.

Asked follow-up questions that sparked discussions.

Gave mini-insights that others found helpful.

Within a week, Sarah noticed a shift. Her profile visits doubled, and her Connection Building Rate (CBR) improved. People started recognizing her name, replying to her comments, and even visiting her profile to learn more.

A turning point came when she commented on a well-known influencer’s post about digital branding. Her comment provided a practical tip on improving brand voice consistency. That single comment got over 100 likes and multiple replies, exposing her profile to thousands of potential connections.

Soon, Sarah’s own posts started gaining more visibility because the LinkedIn algorithm saw her as an active engager. Her click-through rate improvement was evident—people clicked on her profile more often, leading to new followers and job opportunities.

Why Commenting Works
Commenting isn’t just about visibility; it builds relationships. Every comment is a chance to show expertise, provide value, and start genuine conversations. LinkedIn rewards this activity because it promotes engagement and keeps discussions alive.

By strategically commenting, Sarah:

Increased her profile ranking in searches.

Boosted her LinkedIn engagement metrics.

Improved her social selling index, making her more attractive to recruiters and clients.