enh: cleanup readme

Author: lwasser

template/README.md.jinja

@@ -1,14 +1,14 @@
-# {{ project_name }}
+# Welcome to {{ project_name }}
 
-| |                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |
-|---|----------------|
-| Package | [![Latest PyPI Version](https://img.shields.io/pypi/v/{{project_slug}}.svg)](https://pypi.org/project/{{project_slug}}/) [![Supported Python Versions](https://img.shields.io/pypi/pyversions/{{project_slug}}.svg)](https://pypi.org/project/{{project_slug}}/) {% if use_rtd %}[![Documentation](https://readthedocs.org/projects/{{project_slug}}/badge/?version=latest)](https://{{project_slug}}.readthedocs.io/en/latest/?badge=latest)  {% endif %}                                                                                                                                                                         |
-| Meta | [![{{ license }}](https://img.shields.io/pypi/l/{{project_slug}}.svg)](LICENSE) [![Code of Conduct](https://img.shields.io/badge/Contributor%20Covenant-v2.0%20adopted-ff69b4.svg)](.github/CODE_OF_CONDUCT.md)  |
-| Automation |  |
+|        |        |
+|--------|--------|
+| Package | [![Latest PyPI Version](https://img.shields.io/pypi/v/{{project_slug}}.svg)](https://pypi.org/project/{{project_slug}}/) [![Supported Python Versions](https://img.shields.io/pypi/pyversions/{{project_slug}}.svg)](https://pypi.org/project/{{project_slug}}/) {% if use_rtd %}[![Documentation](https://readthedocs.org/projects/{{project_slug}}/badge/?version=latest)](https://{{project_slug}}.readthedocs.io/en/latest/?badge=latest){% endif %} |
+| Meta   | [![Code of Conduct](https://img.shields.io/badge/Contributor%20Covenant-v2.0%20adopted-ff69b4.svg)](CODE_OF_CONDUCT.md) |
 
-_{{ package_description }}_
+*TODO: the above badges that indicate python version and package version will only work if your package is on PyPI.
+If you don't plan to publish to PyPI, you can remove them.*
 
-TODO: Add more about what the package does here.
+{{ project_name }} is a project that (describe what it does here).
 
 ## Get started