Minor edits to docs

Author: macrogreg

.gitignore

@@ -2,6 +2,9 @@
 .thumbs.db
 node_modules
 
+#Local manifest files:
+manifest-cache
+
 # Quasar core related directories
 .quasar
 /dist

README.md

@@ -1,19 +1,21 @@
 # ExpLens Excel-AddIn
 
-ExpLens Excel-AddIn
-
 ## Licenses
 
 ### Intent
 
-This project enables people to work with their financial data freely and effectively, without restrictions.
-However, to protect the effort invested in building and maintaining it, commercial/competitive use is restricted.
+ExpLens enables you to work with financial data freely and without restrictions, privately or commercially. You can use ExpLense free of charge for your family, your organization, or _as a tool_ in services you offer.
+
+However, to protect our investment in building and maintaining ExpLense, we restrict using it for _competitive_ or _alternative_ offerings to our core mission:  
+  » Tools for financial data analysis  
+  » Synchronization of financial data
 
-**Interested in commercial use?  
+**Interested in collaborating on a similar offering?  
 Reach out! We'll work out reasonable terms.**
 
 ### Summary
 
+The above the intent of our licensing strategy.
 See [LICENSE.md](./LICENSE.md) for complete terms.
 
 - **Generic libraries** (explicitly listed): MIT License
@@ -54,8 +56,7 @@ port 9000. If you need to use another port, make sure to modify the manifest acc
 
 #### Activate the Excel Add-In
 
-The _release_ version of ExpLens works on Excel Web and Excel Desktop (Windows & Mac).
-
+The _release_ version of ExpLens works on Excel Web and Excel Desktop (Windows & Mac).  
 The instructions here are for the _dev_ version (Windows desktop).
 
 ##### Option 1: "Admin Style" (easer to uninstall)

docs/index.html

@@ -103,9 +103,9 @@ <h3>Rich Banking Metadata</h3>
                             </div>
                             <h3>100% Private & Secure</h3>
                             <p>
-                                ExpLens is fully open source, giving you complete visibility into how it handles your
-                                data. All data stays in your spreadsheet, and remains accessible even if you stop using
-                                ExpLens. No vendor lock-in.
+                                ExpLens is fully <b>open source</b>, giving you complete visibility into how it handles
+                                your data. All data stays in your spreadsheet, and remains accessible even if you stop
+                                using ExpLens. No vendor lock-in.
                             </p>
                         </div>
                     </div>
@@ -142,25 +142,29 @@ <h2>The ExpLens Solution</h2>
                                         <h4>The Problem with Traditional Finance Software</h4>
                                         <p>
                                             Most apps only categorize by <em>what</em> you bought, leaving critical
-                                            questions unanswered: What was the purpose of the purchase? Which family
-                                            member? Small Business deduction? Categories in other apps lack structure
-                                            for pivot tables and comprehensive analysis of these dimensions.
+                                            questions unanswered: What was the <em>purpose</em> of the purchase? Which
+                                            <em>family member</em>? Small Business <em>deduction</em>?<br />
+                                            Other apps do not support Multiple Categories and lack Structure for pivot
+                                            tables, charting and comprehensive analysis of these dimensions.
                                         </p>
                                     </div>
                                     <div class="solution-feature">
                                         <h4>Unlimited Categories Made Easy</h4>
                                         <p>
-                                            Categorize by as many independent dimensions as you want - typically only
-                                            available in professional software. ExpLens makes multi-dimensional analysis
-                                            simple and accessible for everybody.
+                                            ExpLens lets you categorize by as many independent dimensions as you want -
+                                            something typically found only in professional software. It makes
+                                            multi-dimensional analysis simple and accessible for everyone. Pivots and
+                                            charts are a breeze.
                                         </p>
                                     </div>
                                     <div class="solution-feature">
                                         <h4>Automatic Rich Metadata</h4>
                                         <p>
                                             Transactions come with automatic pre-categorization, merchant details, and
                                             credit card points potential - all provided by your banking provider without
-                                            manual entry.
+                                            manual entry.<br />
+                                            Auto-categorization rules? Fully supported via Lunch Money, our bank data
+                                            provider.
                                         </p>
                                     </div>
                                     <div class="solution-feature">
@@ -183,10 +187,7 @@ <h4>Excel Power</h4>
                     <h2>Pricing</h2>
                     <div class="pricing-container">
                         <h3>ExpLens</h3>
-                        <p>
-                            ExpLens itself is <strong>free to use</strong>. If you find it valuable, donations are
-                            welcome.
-                        </p>
+                        <p>ExpLens is <strong>free to use</strong>. If you find it valuable, donations are welcome.</p>
 
                         <h3>Lunch Money Data Access</h3>
                         <p>