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+# MSC3768: Push rule action for in-app notifications
+
+The [push rule] system is used in two different ways. Home servers
+evaluate the rules on messages (which may be encrypted) and send *push*
+notifications. Clients re-evaluate the rules locally on (decrypted)
+messages and display *in-app* notifications -- most commonly in the form
+of notification-count badges.
+
+However, there is currently no way to stop sending push notifications
+while still receiving in-app notifications. This is a critical feature
+of "Do Not Disturb" modes where users want to stop being notified
+*outside* their client but still see notifications *inside* their client
+so that they can catch up on them after leaving "Do Not Disturb" mode.
+
+The present proposal attempts to resolve this situation by introducing a
+dedicated push rule action for in-app notifications without accompanying
+push notifications.
+
+## Proposal
+
+A new push rule action `notify_in_app` is introduced.
+
+-   `notify_in_app` -- This causes each matching event to generate a
+    notification **without sending a push**. In particular, this means,
+    like `notify`, the server MUST consider the event when computing
+    `notification_count` and `highlight_count` in the `/sync` response.
+    Unlike `notify`, the server MAY skip forwarding the notification to
+    any of its pushers. Suppressing the push is OPTIONAL because clients
+    need to locally reapply push rules upon receiving push notifications
+    anyway due to E2EE. Clients MUST suppress push notifications that
+    resulted from `notify_in_app` but SHOULD display in-app notifications
+    just like for `notify`.
+
+The existing `notify` action is changed to imply `notify_in_app`.
+
+-   `notify` -- This causes each matching event to generate a
+    notification. Implies `notify_in_app`.
+
+No change to the existing default push rules is required. Servers can
+treat `notify_in_app` exactly like `notify`, merely omitting the push,
+while clients don't have to distinguish between the two actions at all.
+This makes for a minimally invasive solution to the problem of
+in-app-only notifications.
+
+## Potential issues
+
+None.
+
+## Alternatives
+
+[MSC3881] and [MSC3890] solve a similar problem but can only disable
+notifications globally and not per-room.
+
+Several attempts at fixing similar problems have been made in the past.
+Most of these alternatives fell through because they separated unread
+and notification counts. For the specific case of in-app-only
+notifications, such a separation is not needed and only adds unnecessary
+complexity.
+
+For the sake of completeness, what follows is the result of an exercise
+in archaeology:
+
+### dont_push action
+
+An experimental [Synapse PR] defined a `dont_push` action. While the
+latter exhibits the same semantics as `notify_in_app`, its naming
+disguises the fact that notifications are still being displayed in-app.
+The PR was abandoned in favor of [MSC2625].
+
+### MSC2625: Add `mark_unread` push rule action #2625 
+
+[MSC2625] went a step further by introducing a `mark_unread` action
+together with an explicit `unread_count` next to the existing
+`notification_count` and `highlight_count` in the `/sync` response. As
+explained above, this kind of separation is not actually needed for
+in-app-only notifications. [MSC2625], too, got abandoned, this time in
+favor of [MSC2654].
+
+### MSC2654: Unread counts
+
+Finally, [MSC2654] went yet further and introduced a separate system for
+computing unread counters without push rules. Again, the complexity
+resulting from this separation is not actually required to support
+in-app-only notifications.
+
+## Security considerations
+
+None.
+
+## Unstable prefix
+
+While this MSC is not considered stable, `notify_in_app` should be
+referred to as `org.matrix.msc3768.notify_in_app`.
+
+## Dependencies
+
+None.
+
+  [push rule]: https://spec.matrix.org/v1.2/client-server-api/#push-rules
+  [Synapse PR]: https://github.com/matrix-org/synapse/pull/6061
+  [MSC2625]: https://github.com/matrix-org/matrix-spec-proposals/pull/2625
+  [MSC2654]: https://github.com/matrix-org/matrix-spec-proposals/pull/2654
+  [MSC3881]: https://github.com/matrix-org/matrix-spec-proposals/pull/3881
+  [MSC3890]: https://github.com/matrix-org/matrix-spec-proposals/pull/3890