[Feature] A Perl branding guide! :grin:

[sjn]

Hei!

Good work with the logo. Could we (stepwise/slowly) move towards creating a complete and generic branding guide for all Perl things?

Here are a few tasks this repo could be improved with...

• Visual identity guide – For helping contributors create works that have a common recognizable expression.
• Color guide – including acceptable color combinations, readability/contrast, themes and recommendations for creating anything from "regular branded content" to text with emphasis.
• Color specifics – for digital/online use (RGB) and print (CMYK) and apparel (CMYK/Pantone).
• Illustration guide – for creating other images, icons and symbols in the same style as the logo.
• Font guide – for creating headings and other texts in a style that fits well with the logo and colors.
• Pattern guide – for adding background patterns and other repeated imagery.
• Branding usage guide – for showing how the all branding elements should be used together, and with text or other elements; Including margin, placement and variation do's and don'ts.
• Document design guidelines – for creating professional-looking prints and presentations within the constraints of the branding guide
• Core assets library – with all necessary and useful images, vector graphics, templates and other assets easily found.

Example of a well-made and complete branding guide: Internet Society's Branding Guidelines.

(I'm really impressed by what ISOC did with their branding guide, so I hope others also can find it inspiring!)

[smonff]

I think this should be the next priority.

It will help to structure this repository and optimize some aspects we decided to "optimize later" during the 2024 work. Without a branding guide, despite the work we made, it will be more difficult for people to know what to use and how, and the derivatives quality will drop.

It could also possibly help us to discard some variants we initially proposed at the Christmas 2024 announcement.

I like those examples too:

• https://www.python.org/community/logos/
• https://ocaml.org/logo

[smonff]

Yet another interesting branding guide. I find the "logo crimes" section useful, in addition to the mandatory "how to properly use the logo" sections.

[smonff]

Branding usage guide – for showing how the all branding elements should be used together, and with text or other elements; Including margin, placement and variation do's and don'ts.

It should focus on "How to share on social networks without cropping the logo" etc. AKA, using a landscape oriented picture with space on the left and right sides, not the square logo.

This is good:

This is nasty: