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1-Introduction/02-ethics/README.md

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Trends also indicate that we will create and consume over [180 zettabytes](https://www.statista.com/statistics/871513/worldwide-data-created/) of data by 2025. As **Data Scientists**, this gives us unprecedented levels of access to personal data. This means we can build behavioral profiles of users and influence decision-making in ways that create an [illusion of free choice](https://www.datasciencecentral.com/profiles/blogs/the-illusion-of-choice) while potentially nudging users towards outcomes we prefer. It also raises broader questions on data privacy and user protections.
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Data ethics are now _necessary guardrails_ for data science and engineering, helping us minimize potential harms and unintended consequences from our data-driven actions. The [Gartner Hype Cycle for AI](https://www.gartner.com/smarterwithgartner/2-megatrends-dominate-the-gartner-hype-cycle-for-artificial-intelligence-2020/) identifies relevant trends in digital ethics, responsible AI ,and AI governance as key drivers for larger megatrends around _democratization_ and _industrialization_ of AI.
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Data ethics are now _necessary guardrails_ for data science and engineering, helping us minimize potential harms and unintended consequences from our data-driven actions. The [Gartner Hype Cycle for AI](https://www.gartner.com/smarterwithgartner/2-megatrends-dominate-the-gartner-hype-cycle-for-artificial-intelligence-2020/) identifies relevant trends in digital ethics, responsible AI, and AI governance as key drivers for larger megatrends around _democratization_ and _industrialization_ of AI.
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![Gartner's Hype Cycle for AI - 2020](https://images-cdn.newscred.com/Zz1mOWJhNzlkNDA2ZTMxMWViYjRiOGFiM2IyMjQ1YmMwZQ==)
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#### 2.2 Informed Consent
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[Informed consent](https://legaldictionary.net/informed-consent/) defines the act of users agreeing to an action (like data collection) with a _full understanding_ of relevant facts including the purpose, potential risks ,and alternatives.
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[Informed consent](https://legaldictionary.net/informed-consent/) defines the act of users agreeing to an action (like data collection) with a _full understanding_ of relevant facts including the purpose, potential risks, and alternatives.
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Questions to explore here are:
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* Did the user (data subject) give permission for data capture and usage?
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### 4. Ethics Culture
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Note that there remains an intangible gap between _compliance_ (doing enough to meet "the letter of the law") and addressing [systemic issues](https://www.coursera.org/learn/data-science-ethics/home/week/4) (like ossification, information asymmetry ,and distributional unfairness) that can speed up the weaponization of AI.
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Note that there remains an intangible gap between _compliance_ (doing enough to meet "the letter of the law") and addressing [systemic issues](https://www.coursera.org/learn/data-science-ethics/home/week/4) (like ossification, information asymmetry, and distributional unfairness) that can speed up the weaponization of AI.
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The latter requires [collaborative approaches to defining ethics cultures](https://towardsdatascience.com/why-ai-ethics-requires-a-culture-driven-approach-26f451afa29f) that build emotional connections and consistent shared values _across organizations_ in the industry. This calls for more [formalized data ethics cultures](https://www.codeforamerica.org/news/formalizing-an-ethical-data-culture/) in organizations - allowing _anyone_ to [pull the Andon cord](https://en.wikipedia.org/wiki/Andon_(manufacturing)) (to raise ethics concerns early in the process) and making _ethical assessments_ (e.g., in hiring) a core criteria team formation in AI projects.
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