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Add customer analytics and operational datasets
Introduced multiple new datasets covering customer profiles, purchase history, churn analysis, feedback, service interactions, loyalty program, marketing engagement, competitor pricing, product returns, delivery metrics, social media sentiment, store visits, unauthorized access attempts, warehouse incidents, and website activity logs. These datasets support comprehensive analysis for customer behavior, operational performance, and competitive benchmarking.
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ProductCategory,ContosoAveragePrice,CompetitorAveragePrice
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Dresses,120,100
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Shoes,100,105
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Accessories,60,55
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Sportswear,80,85
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ReasonForCancellation,Percentage
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Service Dissatisfaction,40
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Financial Reasons,3
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Competitor Offer,15
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Moving to a Non-Service Area,5
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Other,37
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SurveyID,Date,SatisfactionRating,Comments
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O5678,2023-03-16,5,"Loved the summer dress! Fast delivery."
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O5970,2023-09-13,4,"Happy with the sportswear. Quick delivery."

data/datasets/customer_profile.csv

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CustomerID,Name,Age,MembershipDuration,TotalSpend,AvgMonthlySpend,PreferredCategories
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C1024,Emily Thompson,35,24,4800,200,"Dresses, Shoes, Accessories"
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{"InteractionID":"1","Channel":"Live Chat","Date":"2023-06-20","Customer":"Emily Thompson","OrderID":"O5789","Content":["Agent: Hello Emily, how can I assist you today?","Emily: Hi, I just received my order O5789, and wanted to swap it for another colour","Agent: Sure, that's fine- feel free to send it back or change it in store.","Emily: Ok, I'll just send it back then","Agent: Certainly. I've initiated the return process. You'll receive an email with the return instructions.","Emily: Thank you."]}
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{"InteractionID":"2","Channel":"Phone Call","Date":"2023-07-25","Customer":"Emily Thompson","OrderID":"O5890","Content":["Agent: Good afternoon, this is Contoso customer service. How may I help you?","Emily: I'm calling about my order O5890. I need the gown for an event this weekend, and just want to make sure it will be delivered on time as it's really important.","Agent: Let me check... it seems like the delivery is on track. It should be there on time.","Emily: Ok thanks."]}
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{"InteractionID":"3","Channel":"Email","Date":"2023-09-15","Customer":"Emily Thompson","OrderID":"","Content":["Subject: Membership Cancellation Request","Body: Hello, I want to cancel my Contoso Plus subscription. The cost is becoming too high for me."]}
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Month,AverageDeliveryTime,OnTimeDeliveryRate,CustomerComplaints
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March,3,98,15
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April,4,95,20
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May,5,92,30
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June,6,88,50
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July,7,85,70
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August,4,94,25
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September,3,97,10
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Campaign,Opened,Clicked,Unsubscribed
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Summer Sale,Yes,Yes,No
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New Arrivals,Yes,No,No
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Exclusive Member Offers,No,No,No
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Personal Styling Invite,No,No,No
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Autumn Collection Preview,Yes,Yes,No
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TotalPointsEarned,PointsRedeemed,CurrentPointBalance,PointsExpiringNextMonth
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4800,3600,1200,1200
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Category,ReturnRate
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Dresses,15
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Shoes,10
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Accessories,8
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Outerwear,12
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Sportswear,9

data/datasets/product_table.csv

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ProductCategory,ReturnRate,ContosoAveragePrice,CompetitorAveragePrice
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Dresses,15,120,100
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Shoes,10,100,105
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Accessories,8,60,55
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Outerwear,12,,
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Sportswear,9,80,85

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