make improving docs more actionable

Author: ethanpalm

analytics/improving-docs.mdx

@@ -3,28 +3,38 @@ title: "Improving your docs"
 description: "Use analytics data to make your documentation better"
 ---
 
-Use your analytics data to enhance the user experience of your docs and identify improvement opportunities.
+Improve your docs based on quantitative and qualitative data from your analytics dashboard.
 
-## Use overview metrics
+## Cross-analytics insights
 
-**Review popular content**: Ensure your most-visited pages contain current, accurate information and consider expanding successful topics.
+Combine information from multiple analytics sources to get a holistic view of your documentation.
 
-**Monitor traffic patterns**: Track changes in visitor counts and page views to understand the impact of updates or new content.
+### Correlate traffic and satisfaction
+- High traffic + low feedback scores = Popular pages with a bad user experience. Prioritize fixing these pages. 
+- Low traffic + high feedback scores = 
+hidden gems worth promoting or expanding
+- High traffic + high feedback scores = your documentation's greatest hits
 
-**Analyze referrer sources**: Understand how users find your docs to optimize external linking and SEO.
+### Match search intent with content performance
+- High search volume + low page views = discoverability problem
+- Popular search terms + low-confidence results = content gap opportunity
+- Top searches + negative feedback on matching pages = content quality issue
 
-## Act on feedback data
+### Identify user journey problems
+- Popular referrer sources + high bounce rates = landing page mismatch
+- Frequent searches + immediate negative feedback = users can't find what they need
+- High code snippet feedback + low page ratings = implementation examples need work
 
-**Address negative feedback**: Investigate pages with poor ratings to identify and resolve user pain points.
+### Find strategic opportunities
+- Rising search trends + no existing popular pages = new content opportunities
+- Declining traffic + stable positive feedback = promotion/SEO needed
+- Consistent negative feedback across referrer sources = fundamental content issues
 
-**Celebrate positive feedback**: Use highly-rated pages as examples of effective documentation patterns.
+## Putting insights into action
 
-**Track feedback trends**: Monitor changes in satisfaction over time, especially after making updates.
+Use these cross-analytics patterns to prioritize your documentation improvements:
 
-## Optimize with search data
-
-**Improve content discoverability**: Review top search queries to ensure relevant pages are easy to find and well-organized.
-
-**Fill content gaps**: Pay attention to low-confidence searches that might indicate missing documentation or topics that need better coverage.
-
-**Update popular content**: Ensure pages that match frequent search terms are current and comprehensive.
+- **Fix high-impact problems first**: Popular pages with poor feedback scores affect the most users
+- **Fill verified content gaps**: Low-confidence searches with high volume indicate clear user needs
+- **Promote hidden successes**: High-rated pages with low traffic deserve better discoverability
+- **Align search and content**: Ensure your most-searched topics have comprehensive, well-organized pages