update improving docs

Author: ethanpalm

analytics/improving-docs.mdx

@@ -1,15 +1,30 @@
 ---
-title: "Improving docs"
-description: "TODO: See how to improve your docs with analytics"
+title: "Improving your docs"
+description: "Use analytics data to make your documentation better"
 ---
 
+Use your analytics data to enhance the user experience of your docs and identify improvement opportunities.
 
-## Improving your docs with analytics
-
-Use your analytics to enhance the user experience of your docs:
+## Use overview metrics
 
 **Review popular content**: Ensure your most-visited pages contain current, accurate information and consider expanding successful topics.
 
-**Address feedback concerns**: Investigate pages with negative feedback to identify and resolve user pain points.
+**Monitor traffic patterns**: Track changes in visitor counts and page views to understand the impact of updates or new content.
+
+**Analyze referrer sources**: Understand how users find your docs to optimize external linking and SEO.
+
+## Act on feedback data
+
+**Address negative feedback**: Investigate pages with poor ratings to identify and resolve user pain points.
+
+**Celebrate positive feedback**: Use highly-rated pages as examples of effective documentation patterns.
+
+**Track feedback trends**: Monitor changes in satisfaction over time, especially after making updates.
+
+## Optimize with search data
+
+**Improve content discoverability**: Review top search queries to ensure relevant pages are easy to find and well-organized.
+
+**Fill content gaps**: Pay attention to low-confidence searches that might indicate missing documentation or topics that need better coverage.
 
-**Optimize for search**: Review top search queries so that relevant pages are discoverable and up-to-date. Pay attention to low-confidence searches that might indicate content gaps.
+**Update popular content**: Ensure pages that match frequent search terms are current and comprehensive.