diff --git a/guides/assistant.mdx b/guides/assistant.mdx
index 8c7c4bbe6..5123409ff 100644
--- a/guides/assistant.mdx
+++ b/guides/assistant.mdx
@@ -30,6 +30,18 @@ You can view assistant usage through your dashboard to understand user behavior
 
 The assistant is enabled by default for Pro and Custom plans. You can manage the assistant from your [dashboard](https://dashboard.mintlify.com/products/assistant/settings), including enabling or disabling it, configuring response handling, and setting a spend limit.
 
+### White-labeling
+
+Configure custom branding for your assistant to match your company identity. Instead of using the default "docs" branding, you can set your own company name or custom branding that appears when users interact with the assistant.
+
+To configure white-labeling:
+
+1. Navigate to your [assistant settings](https://dashboard.mintlify.com/products/assistant/settings) in the dashboard
+2. In the **Branding** section, enter your preferred company name or brand identifier
+3. Save your changes
+
+This custom branding will be displayed to users when they interact with your assistant, providing a more personalized and professional experience that aligns with your brand identity.
+
 ### Assistant status
 
 Toggle the assistant status to enable or disable the assistant for your documentation site.